2nd Annual Conference on Marketing Green Power
February 23-24, 2004 - Denver Marriott City Center - Denver, CO
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EUCI's 2nd Annual Marketing Green Power conference was designed for utilities seeking to shorten their learning curve on how to design and market their green power pricing programs. Our conference speakers represent market leaders, potential partners, and utilities that have pioneered green pricing programs. At this event, they share their experiences with program design, launch and adoption.

Eight case study presentations reveal the challenges faced and how those hurdles were overcome. Register today!

Topics Include:

• Update On Market Trends, Renewable Energy Certificates, Obstacles I Green Power Development and Product Labeling Initiatives Gain
• Market Update: Trends in Utility Green Pricing Programs
• Renewable Energy Certificates in Utility Markets: Successful Best Practices and Linkages with Compliance and Emissions Markets
• Timing and Technology: Predicting Commercial Performance
• "Made with Certified Renewable Energy" Product Labeling Initiative
• Customer Spotlight: How Customers Consider the Purchase of Green Power
• Learn From Detailed Utility Case Studies In Successes and Lessons Learned In Marketing Green Power
• Increase Participation Rates - How to Break the 10% Barrier
• Learn About PECO Wind: The Fastest Sign-Up for a Green Power Pricing Program Yet
• Identifying Effective Marketing Messages Marketing Clean Energy: The Connecticut Success Story
• Leverage the Marketing Power of Your Commercial Customers to Spread the Green Power Message
• Communicating the Value Proposition of Green Power Pricing to Customers
• Integrate Marketing Strategies to Exceed Expectations: OG&E's Wind Power Program
• Diversify the Marketing Mix to Increase Participation: Use of an Inbound Call Center
• Utilize an Integrated Marketing Mix to Become A Top U.S. Utility Green Pricing Program

Speakers and Workshop Instructors Include:

Craig Boice, President, Boice Dunham Group
Lori Bird, Senior Energy Analyst, National Renewable Energy Laboratory
Gabe Petlin, Green-e Program Manager, Center for Resource Solutions
John Savage, Senior Vice President, Marketing, Green Mountain Energy Company
Dan Kalafatas, Director, Utility Partnership/Green Certificate Division, 3 Phases Energy
Steven DeMott, Manager, Marketing Programs, PECO Energy / Exelon Energy Delivery
Eric Blank, Executive Vice President, Community Energy
Brian Keane, Executive Director, SmartPower
Dan Drennan, Senior Product Developer, Public Service Company of New Mexico
Mark Kapner, P.E., Senior Strategy Planner, Austin Energy
Mike Newcombe, Coordinator of Builder and Developer Programs, Oklahoma Gas and Electric
Jim Burke, Director of Green Power, Sacramento Municipal Utility District (SMUD)
Andy Sulkko, Product Portfolio Manager, Xcel Energy

Pre-Conference & Post-Conference Workshops

PRE-CONFERENCE WORKSHOP I - Green on Green: How to Achieve and Measure the Green Marketing Return on Investment - Wednesday, February 23

POST CONFERENCE WORKSHOP 2 - How to Market Clean Energy Through Your Utility - Friday, February 25

Click Here To Download A Complete Conference Brochure
Click Here For A Complete Listing Of Upcoming Conferences