Developing and  Launching New Products and Services for Utilities (Top Line Revenue Growth to Increase Revenues and Customer Satisfaction for Regulated and Non-Regulated Utilities)
February 28 - March 1, 2005 - The Brown Palace Hotel - Denver, CO
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Join Utility Industry Marketing Executives and Leaders in Marketing Strategy for this exclusive two-day event! Hear how utilities are managing research to develop and launch products and services to their customers!

Utilities and energy companies across the country are continually seeking the perfect product and service mix that they can offer to residential and commercial clients, thereby maximizing revenue. EUCI has designed its third interactive conference to bring together energy leaders in this quest as well as forward-thinking consultancies.

The focus of this event is on the experiences of individual utilities and energy companies, each sharing their lessons learned from new product and service development and deployment. The conference is filled with seven case study presentations in order for attendees to learn from the successes and challenges of others. It brings together experiences of both regulated and non-regulated utilities to share marketing ideas and strategies that have been successful. Register today!

Topics Include:

• Predictions On Utility Growth and Focusing & Services For Commercial & Industrial Markets
• How Will Utilities Grow?
• Energy Efficiency Programs Fit to Ameren's Suite of Products & Services
• Marketing to Large and Mid-Sized Business
• Establishing a Revenue Growth Plan for the Commercial & Industrial Market
• Use Technology To Effectively Segment Target Markets
• All Customers are Not Alike - Using Customer Segmentation Tools in a Utility
• Capitalize on Existing Customer Systems to Mine and Target Markets for New Products & Services
• Current Success Stories In Offerings To Residential Markets
• The Fixed Bill: Innovative Energy, Innovative Rate Option
• Try On the Fixed Bill for Your Utility - No Investment Required
• Online Bill Pay - Hope or Hype to Cut Costs while Increasing Customer Satisfaction?
• Launching Green Power Switch Generation Partners
• Leverage The Contact Center To Deliver Products & Services To Customers
• Moving Upstream: New Revenue Streams from the Call Center Improve Customer Satisfaction
• Partner with Your Contact Center to Become a Lucrative Sales Channel

Distinguished Faculty:

Craig Boice, President, Boice Dunham Group
Deryl Brown, Vice President & General Manager, Direct Energy Business Services
Barbara Burke, President, Barbara Burke and Associates
N. Allan Colaço, Director of Application Systems, Orlando Utility Commission (OUC)
Carmen A. Copeland, Marketing Specialist, Tennessee Valley Authority
Teddi Davis, Director, Product Development & Consumer Product Marketing, Xcel Energy
Bob Hughes, Project Manager, FlatBill, Georgia Power
Greg Lovett, Managing Supervisor Products & Services, Ameren
Matt Mayer, President & CEO, Save More Resources, Inc.
Mark Miller, CEO, Allconnect Inc.
John Mills, Principal Analyst, Strategic Marketing, Progress Energy
Michael T. O'Sheasy, Vice President, Christensen Associates
Mark Camack, Vice President, Market Strategies, Inc. (MSI)
Peter Brandt, Principal, Brandt Marketing Group

Pre-Conference & Post-Conference Workshops

Pre-Conference Workshop 1 - How to Design and Launch a New Program - Mon., Feb. 28

Post-Conference Workshop 2 - How to Develop New Products & Services: Innovative Strategies for Researching and Launching New Products and Service Offerings - Wed., Mar. 2

Click Here To Download A Complete Conference Brochure
Click Here For A Complete Listing Of Upcoming Conferences