At FocusEarth.com, Environmental Stewardship

July 12, 2005 — By FocusEarth.com

MILL VALLEY, CALIF. — If you consider successful planet-conscious investing an idealist’s pipedream, think again.

Founded on the conviction that individuals can make a real difference for the environment by putting their money where their heart is, Mill Valley, CA-based FocusEarth.com is a leader in environmentally-conscious portfolios. As CEO Devin Bosch puts it, “It’s your planet. Why not use your financial voice to make it a better place to live?”

FocusEarth.com rose out of its CEO’s early experiences as a young investor committed to social responsibility. “Years ago when I started investing I had an extremely hard time finding any quality websites or consulting firms dedicated to what I believe were socially responsible, environmentally friendly public companies,” Bosch recalls. This lack of information and his own determination to educate others in the eco-friendly investment community compelled Bosch to start FocusEarth.com.

With a staff comprised of individuals as passionate about the environment as they are professionally skilled, FocusEarth.com has earned industry-wide respect for its high ethical standards and sound business model. Over the years, Bosch and the FocusEarth.com team have hit on a formula that consistently uncovers the companies that have it all: social conscience and business value.

“Utilizing a team of entrepreneurs, financial brokers and a corporate investigator we select companies that fit a very specific set of criteria when it comes to environmental, social and ethical responsibility,” says Bosch. “We then filter those companies through an investment strategy screen and present those special few that pass the test to our valued subscribers.”

The company emphasizes the small and micro cap financial market and aims to provide its clients with the exposure needed to fuel growth. “When you get right down to it, our business goal is to represent environmentally responsible companies and help position them to be traded on larger financial markets,” Bosch says.

One of the newest additions to the FocusEarth.com portfolio takes an innovative, eco-sensitive approach to producing a ubiquitous product: food service packaging. EarthShell Corporation (Symbol: ERTH) licenses and commercializes proprietary technology for the manufacture of EarthShell Packaging. EarthShell Packaging uses a unique composite technology that combines organics, like potato starch, and inorganic materials, such as limestone. The materials and technology employed by EarthShell result in a wide variety of cost-competitive products with exceptional environmental advantages and performance attributes.

Another new FocusEarth.com portfolio company, Coffee Pacifica (Symbol: CFPC), markets and distributes Papua New Guinea-grown arabica green bean coffee. The company’s coffee farmers own shares in Coffee Pacifica and are paid a premium price for their green bean coffee. Ownership of shares in a publicly traded company enables them to sustain their farms and the environment as well as attain a reasonable standard of living for themselves and an education for their children.

Lean by design, FocusEarth.com accepts only a small number of clients and approaches those clients’ financial and portfolio needs with a watchful eye and round-the-clock dedication to success. In addition, the company offers financial public relations, investor relations, general business development, strategic planning, mergers and acquisitions, immediate access capital, networking, and officer and director recruiting.

Contact:
Capital Group Communications
415-843-0200
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