New figures released during the latest BIG recycle campaign show that UK homes and businesses are recycling more than ever. Around a third of all household packaging was recycled during 2004, while businesses recycled 66% of their packaging materials, improving on previous years.

The increasing popularity has been put down to recycling becoming more convenient with doorstep collection schemes, and generally growing awareness of the importance of the process.

Olympian Sir Matthew Pinsent, supporter of the campaign and long-time recycler, said; “If we all realised what a massive difference we could make by recycling used packaging, such as food and drinks cans, glass and plastic bottles and jars, I think we would all do it."

'The BIG recycle' is jointly organised and funded by WRAP in partnership with the leading materials recycling organisations British Glass, Corus, Novelis, PaperChain, the Corrugated Packaging Industry, Recoup and Valpak.

Jennie Price, Chief Executive Officer of WRAP, said: "Recycling is one of the easiest ways for people to reduce their personal environmental impact, so this week would be a great time to recycle just one extra bottle, can or newspaper.

"The BIG recycle is all about letting people know what, where and how to recycle so they can see for themselves just how easy it is to recycle more stuff more often."

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