BP Solar Expands Solar Home Solution Program

BP Solar Expands Solar Home Solution Program

BP Solar recently announced its plans to expand its BP Solar Home Solution to virtually all The Home Depot stores in California. The Solar Home Solution program allows customers to obtain complete installed home solar power systems.

Launched in October 2004, the program initially included 40 stores in the San Diego area. In December 2004, 42 stores in the Los Angeles area were added to the program.

The latest expansion involves 76 stores located between Bakersfield and San Luis Obispo in the south and Red Bluff and Redding in the northern part of the state, with the greatest concentration in the San Francisco Bay region. BP plans to continue expanding the program this year to markets in New York and New Jersey.

So far, more than 50 The Home Depot customers have opted for the BP Solar Home Solution. The program includes point-of-sale marketing materials and a customer call center with responses from select local dealers or installers.

“The success of our program with The Home Depot lends us the opportunity to further extend our reach to customers who are interested in improving their homes with quality products through one of most respected home retailers in the U.S.,” said Geoff Slevin, U.S. marketing director, BP Solar.

Published 05/05/2005