EUREKA -- Don’t be surprised if you call Eureka Stoves &
Fireside Shop and you get an answering machine.
Even a phrase like business is booming would be an
understatement for owner Julie Cooper, who currently relies on
her front door sign to apologize for the craziness likely to
ensue once you walk through her doors.
Cooper expects winter to be a hectic time because efficient
heating issues usually don’t come up until it gets cold enough
for people to turn on the heat. But given the staggering
increases in natural gas and electricity this year,
consecutive record lows in previous years back East and the
Gulf Coast hurricanes -- this year has been the busiest for
Eureka Stoves since it opened in 1976 and the busiest for the
pellet stove and wood stove industry as well.
Cooper said that before the hurricanes hit, by a stroke of
what her bookkeeper was concerned was a hint of madness, she
decided to drastically increase her winter stove
pre-purchases. At that time industry estimates on winter
natural gas price increases were lingering around 10 percent,
15 percent and 20 percent. Then, after Hurricane Katrina hit
-- out of concern for availability of stoves and a revised
prediction of gas increases in the 70 percent range -- again
she hit the phones to reorder. At a purchasing increase of 100
percent over last year, Cooper said she is still struggling to
meet demand.
So far the gamble has paid off. Big. Pellet stove sales are
up 40 percent over last year, wood stove sales have increased
17 percent so far and despite the skyrocketing gas prices, gas
stoves are only down by 2 percent. Cooper said the reason why
gas stoves have held on in the face of crazy gas prices is
because many people are catching onto the idea of zone
heating, and using stoves as secondary heat sources.
”In Humboldt County gas stoves are a really good way to
heat,” she said. “Most of us are heating one general area of
about 500-600 square feet and so you can zone heat just that
area rather than heat the rest of the house when you don’t
really need to. And the reality is that in a few months, gas
prices will likely come back down.”
Jeff Haas, general manager of Dazey’s Supply in Redway,
said he too has experienced increases in wood and pellet stove
sales of around 20 percent. Haas said that wood stove sales
for him have been really strong because many people in
Southern Humboldt have wood on their property for fuel. Even
with the availability, he said that wood prices are currently
running between $200 and $300 a cord. Currently he is sold out
of pellet stoves until next week.
Leslie Wheeler, communications director for the non-profit
organization Hearth, Patio and Barbecue Association, said that
the entire stove industry has been slammed nationwide. The
association is a trade organization representing
manufacturers, suppliers and retailers and is based out of
Arlington, Va.
”I’ve been with the association for 10 years and I’ve never
seen anything like this,” Wheeler said pointing to all the
same reasons for increases as Cooper. “Retailers are clamoring
for more products, and manufacturers are struggling to keep up
with demand. I expected there to be a big demand for stoves in
just the Northeast, but I couldn’t have been more wrong.”
Cooper said she has heard from one stove manufacturer that
even the president of the company -- a multi-millionaire --
has been in the warehouse helping assemble stoves. Wheeler and
Cooper agreed that in this time of demands on suppliers and
manufacturers the recipe for stove price increases is
imminent. For those who have considered purchasing a stove --
even if a retailer doesn’t have the exact model in stock --
ordering the stove in advance will at least guarantee the
purchase will be locked in at the current price, Cooper said.
”You don’t want people to panic but that’s the reality
right now,” she said. “This has never happened before, nobody
could have been prepared for this.”
Ann Johnson-Stromberg covers McKinleyville, business and
general assignment. She can be reached at 441-0538 or
astromberg@
times-standard.com |