Price of Plastic
Skyrockets in Hurricane Katrina's Wake
November 09, 2005 — By Rukmini Callimachi, Associated Press
Decades ago before the invention of
plastic, Italian pasta makers wrapped their hand-stuffed ravioli in
paper tied with a coarse string.
Jay Beattie, a gourmet pasta manufacturer, jokes he may have to revert
to his ancestors' choice of packaging. It would be cheaper than plastic,
the material he has used for years to package his line of hand-cut
fettucini, potato gnocchi and pumpkin ravioli.
Of all the raw materials that have seen price hikes since hurricanes
ravaged the Gulf Coast -- including plywood, drywall and metal -- few
have been as sharp as the rise in prices in the plastic industry. Prices
for the three most common resins used to make plastic have jumped
between 20 and 30 percent since August -- compared to post-Katrina
increases of 1.8 percent in cement, 2 percent in plywood and 6.5 percent
in structural steel, according to analysts and trade publications.
The price hikes are being felt everywhere, from public works projects to
grocery store shelves.
"Plastic is a huge part of our business. And we're seeing an increase in
every single plastic thing," said Beattie, rattling off the different
types of containers he uses to package his gourmet goods at Cucina
Fresca, the Seattle-based pasta business he owns.
Raw materials of all kinds have been hurt by the spiraling cost of oil,
which soared past $70 a barrel in the wake of the hurricane, and natural
gas, which went from $10 per million British thermal units to over $14
per million British thermal units.
But plastic suffered from a triple whammy. The first blow came to resin
factories, the majority of which are based in the Gulf Coast and were
forced to shut down during the storms, creating a backlog. Second and
third is the fact that plastic -- unlike wood, cement and other raw
materials -- uses natural gas twice: Once to generate the power needed
to run the plastic factory and a second time as the key ingredient used
to make the plastic resin.
Hit by all three, the Dow Chemical Co. plastic factory in Hahnville,
La., on the outskirts of New Orleans, was forced to cancel more than
1,000 contracts to customers ranging from Rubbermaid to Clorox, which
rely on the factory for the raw polyethylene and propylene pellets used
to make their plastic wares and jugs.
They were far from alone: One by one resin factories run by Exxon Mobil,
Chevron Phillips, Shintech Inc. and Formosa Plastics Corp. invoked their
act-of-God clauses to get out of their contracts, raising prices and
delivering weeks off schedule.
The result is that three of the most common types of plastic resins have
gone from between 55 cents and 64 cents per pound in July, to between 70
and 80 cents a pound last week -- with another 8 cent rise projected by
the end of November, according to Plastic News, an Akron, Ohio-based
trade publication. The ripple effect is being felt across the country in
the cost of everything from plastic knives and forks to Styrofoam cups
to polyethylene (PVC) pipes used in municipal sewer and water projects.
"We haven't seen any plastics spared," said Mike Levy, the executive
director of the Polystyrene Packaging Council, an industry group.
In Montpelier, Vt., the makers of Cabot cheddar, prized by cheese
enthusiasts worldwide, wonder: "Do we increase our prices? Or do we
sacrifice our margins?" said marketing director Jed Davis. The Cabot
Creamery uses plastic film to cover their cheddar.
In supermarkets across the country, Folgers is back to selling its
coffee in metal containers, just two years after the 150-year-old
company did away with its signature metal cans in favor of plastic,
which it says keeps the coffee fresher.
"We don't have enough plastic to fill the shelves," said Tonia Elrod,
spokeswoman for Folgers, a Procter & Gamble Co. brand headquartered in
Cincinnati.
Both Clorox Co. and Kraft Foods Inc. have slashed their
earnings-per-share expectation for the year, citing rising commodity and
fuel prices. In a press release, Kraft specifically cited the increased
cost of packaging as one of the reasons for its revised forecast.
The food and consumer products industries have long been dependent on
plastic, but during the last decade the construction sector has also
seen a shift toward plastic -- with PVC pipes replacing concrete ones.
Now in cities including Riverside, Calif. and Prineville, Ore.,
municipal water projects are being put on hold because of a
near-doubling of PVC pipe prices. In desperation, some contractors are
turning back to outdated technologies, such as fashioning the pipe out
of cement -- a far more labor-intensive technique, but one which now is
significantly cheaper.
For small, niche businesses -- like Beattie's high-end pasta -- the
increase has created an economic drama. Industry research has shown that
even in a gourmet grocery store, consumers shy away from pasta products
priced above the $5 ceiling, Beattie said. Even a 10 percent increase in
the plastic tubs for his marinara and tomato vodka sauces will easily
put Beattie above that mark, forcing him to consider a painful
alternative: "If we want it to stay under $5, we need to eat the plastic
cost ourselves," he said.
Many industries are considering alternative materials. Instead of gallon
milk jugs made of plastic, dairy processors are substituting paper
board. In the coffee business, some franchises are considering
substituting waxed paper cups -- which, although made of paper, still
contain a trace of resin -- with paper cups that are resin-free.
But in Sun City, Calif., there is no easy alternative for the PVC pipe
needed to complete a large water desalination project, which jumped from
$1.9 million to $3.5 million after the storm. In Prineville and
Portland, Ore., contractors are considering casting the pipe out of
cement, after similar price hikes. But in Southern California, the soil
is too corrosive and will eat through cement, said Peter Odencrans,
senior public affairs officer for the Eastern Municipal Water District
in Riverside County, Calif.
"And you can't make pipe out of paper," he joked.
Source: Associated Press
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