U.S.
Residential Water Treatment Market to Surpass $2.6 Billion in
2005
November 18, 2005
As consumer concerns over drinking water
purity continue to rise, sales in the home water treatment
market will easily soar past the $2.6 billion mark by year's
end, according to The U.S. Market for Residential Water
Treatment, a new report from market research publisher
Specialists in Business Information (SBI), a division of
MarketResearch.com.
SBI projects that the home water treatment
market -- which consists of both water filtration systems and
water softeners -- will reach $2.633 billion in 2005, a 6.5%
increase over 2004. Dominated by filtration devices, which
command 70% of the market share, the market has been bolstered
by growing consumer interest in newer purification technologies
such as reverse osmosis (RO), ozone, and ultraviolet (UV). Of
note, in 2005, RO gained a significant edge over activated
charcoal filtration -- $585 million vs. $566.52 million in
retail sales -- amplifying the consumers' shift toward
filtration technologies offering greater protection from a wider
range of contaminants.
It's important to note that sales figures and
projections were calculated while the nation suffered through a
late summer rife with natural disasters. Consequently, Packaged
Facts projects that sales of water treatment products will be
strong at year's end. "With fears of chemical and bacterial
contamination running high in the wake of hurricanes Katrina and
Rita, we're bound to see this market jump in 2006 as daily life
necessitates water treatment equipment for millions of people
who may have never considered purified drinking water before,"
said Don Montuori, the publisher of SBI. "No American wants to
risk being made ill by their drinking water, so we'll see an
increase across the board as consumers find a filtration system
that works best for their budget."
The U.S. Market for Residential Water
Treatment includes an extensive examination of the U.S. water
supply; identifies key issues, regulations and trends affecting
the marketplace; examines purchaser demographics, and profiles
manufacturer and retailer strategies used to maximize growth and
profitability.
Source: Specialists in Business
Information November 18, 2005
© 2005 Scranton Gillette Communications, Inc. All rights reserved.
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