Sustainable
success
Oct 26, 2005 - The Spokesman-Review, Spokane,
Wash.
Author(s): Alison Boggs
Oct. 26--When Jon Snyder was renovating his historic home near
downtown Spokane four years ago, he found himself continually heading to
Seattle to find environmentally friendly building materials, such as
bamboo flooring and paint that doesn't emit toxic fumes.
"That's changed. Places like Eco Depot are around now, so you can get
those sorts of things," said Snyder, publisher of Out There Monthly, a
Spokane newspaper focusing on the outdoors. "We wanted people to know
you could get those kinds of things in town."
So, as part of Out There's first anniversary celebration, Snyder
plans to launch a phone directory devoted to businesses that promote
environmentally friendly practices. The first 300 businesses listed
include everything from car dealerships that sell hybrid vehicles to
local organic farmers to recycling yards.
Snyder said Out There was more successful than he expected in its
first year. The newspaper tripled its circulation from 6,000 to 18,000,
expanded into North Idaho and increased its advertising ten- fold, he
said.
The Go Green Directory will come out in December as a 24-page insert
in Out There, Snyder said. The venture is a partnership between Out
There and CARE Publishing, which puts out the annual Directory for
Seniors and their Families.
"There are tremendous resources in our community, but it takes a lot
of time and energy to find out who does what," said Bill Bloom,
president of CARE Publishing.
The directory will have categories including green building
materials, alternative energy and natural health. The free publication
also will be distributed through participating local businesses. Basic
line listings in Go Green will be free, but businesses can expand their
listings for a fee. The directory is being sponsored by Avista Corp. and
Washington State University.
Snyder hopes Go Green eventually will graduate to being a more
substantial, stand-alone publication, like a regular phone book. He'd
like it to become similar to Portland's ReDirect Guide, which lists
"ecologically wise, socially responsible and health-oriented
businesses," according to its Web site.
Snyder anticipates printing at least 22,000 copies of the Go Green
Directory. In addition, he added, he may publish an addendum at some
point during the year because he ran out of space to include all the
businesses that wanted to be included.
"We're out to show that a commercial venture can turn a profit and
promote sustainable things," Snyder said. "We're ready for it here in
Spokane."
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