You are driving home from the airport and muse about your part in the power electronics industry. You find it personally satisfying to be part of an industry that measures its performance in terms of energy efficiency. Especially now, with energy costs continuing to rise, finding new ways to save energy is even more socially responsible. You are going to look into getting that new Chevrolet Silverado Hybrid. It intrigues you that it has a power electronics system that provides 120-volt AC power via four outlets, offering the capability of running power tools or functioning as a generator in a remote area.

Your industry is huge. The inverters and motor drives in the Silverado are just two of the latest applications for advanced power converters. You know that just the various segments of the ac-dc and dc-dc markets represent over $20 billion each year. And you think about other large and important segments: variable speed motor drives, uninterruptible power supplies, lighting ballasts, and more. When you get back in the office tomorrow, you are going to look into new opportunities to contribute to society's efficient use of energy, and to add to the bottom line at your company.

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