Retail Green Power Market To Exceed $10 Billion in Revenues By 2013

Retail Green Power Market To Exceed $10 Billion in Revenues By 2013, Says Group Veritas; Effective Solution to Volatile Energy Prices

Sep 13 - Business Wire

Group Veritas announced today the culmination of a year long investigation of the fast growing Green Power market, publishing the results in their report "The Mainstreaming of Green Power." Green Power is energy produced by wind, solar, biomass and other renewable sources of energy.

The moribund power industry is waking up to the significant financial bonanza associated with the fast growing demand for Green Power, driving jobs for wind turbine manufacturers, and profits for many companies involved in designing, developing and deploying cost effective wind power projects, for example.

Principal findings include:

-- The number of customers purchasing Green Power is growing at an annualized compound rate of 31% per year over the last four years - one of the fastest growing markets in the United States today;

-- As many as 1/3 of energy companies have Green Power programs, with some energy companies achieving customer participation rates in excess of 12%;

-- Customer adoption rates are exceeding expectations in numerous markets, accelerating the financing and construction of additional Green Power projects; and

-- Businesses are attracted to the long term rate stability available with Green Power.

According to Brad Bradshaw, President of Group Veritas, "The mainstreaming of Green Power is the growth industry of the decade, with many industry players unfortunately being caught unprepared to take advantage of this monumental opportunity. The amount of energy produced from wind power, for example, has been growing in excess of 35% per year for each of the last four years. Well positioned companies that are focused on the upside are going to be reaping significant rewards for many years to come."

The complete report is available from Group Veritas.

About Group Veritas: Group Veritas is a management consulting firm providing services in four areas: Growth Strategies; Marketing Strategy and Product Development; Mergers, Acquisitions and Partnering; and Finance. Group Veritas is results focused - working with clients until desired outcomes are achieved. Industry expertise includes energy, software and communications. For more information, visit their web site at www.groupveritas.com

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