DOE Launches Energy Hog Campaign/Website to Educate Children

The U.S. Department of Energy has launched a national public service advertising campaign designed to make children and their parents aware of energy efficient behavior through a new spokes-villain, the Energy Hog, an energy waster.

The Energy Hog and the campaign were developed by the Advertising Council and Energy Outreach Colorado and are sponsored by DOE, The Home Depot, the North American Insulation Manufacturers Association (NAIMA), the National Fuel Funds Network, and the Colorado Governor's Office of Energy Management and Conservation.  Nineteen state energy offices in addition to Colorado are also sponsors. 

The campaign includes television, radio and Internet PSAs primarily targeted at children between the ages of eight and 13.  Headlining the campaign is the Energy Hog, a computer-generated creature that appears in the homes of families not using energy efficiently.  In all of the ads, children are the first to identify the Energy Hog as the source of the problems.

A key component of the ads is the new Energy Hog website, which is aimed at children, but also includes resources for parents and teachers. The website includes Energy Hog Training Camp and its five training games, where children can train to become Energy Hog Busters and learn fun and simple ways to use energy more efficiently. Check out the Energy Hog yourself at www.energyhog.org.

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