Marketing Green Power

(Strategic Marketing Strategies to Increase Customer Adoption of Green Power Programs)

March 15-16, 2006 - Hotel Intercontinental - Dallas, TX
 Click Here To Download A Complete Conference Brochure
Click Here For A Complete Listing Of Upcoming Conferences

Overview:

Renewable Energy or ?Green Power? is an exciting product or pricing program for utilities to offer their customers. But experience has shown that not all utilities are enjoying huge successes with these programs. Customers respond favorably when green pricing products and programs are well designed and marketed. How can you ensure your green power pricing program is going to succeed to your expectations?

This conference was designed for utilities seeking to shorten their learning curve on how to design and market their green power pricing programs. Our conference speakers represent market leaders, potential partners, and utilities that have pioneered green pricing programs. At this event, they share their experiences with program design, launch and adoption. Eight case study presentations reveal the challenges faced and how those hurdles were overcome.

Register Today!

Who Should Attend:

  • Vice Presidents, Directors and General Managers of  Marketing for Utility Firms

  • Directors of Green Power

  • Product Managers, Product Portfolio Managers

  • Market Research Strategists & Analysts

  • Business Planning, Information Systems

  • Strategic Planning and Performance Management professionals

  • Vice Presidents, General Managers, Managers, Directors and Supervisors of Customer Service

  • Training and Development staff

Topics Include:

  • Regulatory and Market Update On Green Power

  • Methods of Market Transformation: Breakout from the Niche

  • Trends in Utility Green Pricing Programs

  • Marketing Green Power to Business Customers

  • Market Impact of Green-e Product Labeling for Utilities

  • Green Power Marketing In Action

  • Design of a Green Choice Program

  • Austin Energy?s Unique Approach to Commercial & Industrial Customers

  • Leverage Partnerships to Achieve Participation Goals in Marketing Green Power

  • Residential Product Structuring and Working with a Third Party Utility Partner

  • More Green Power Marketing In Action

  • Leverage the Marketing Power of Your Commercial Customers and Other Creative Means to Spread the Green Power Message

  • Grow the Market for Green Power Using Rate Stability

  • Gain New Residential Customers with Simple Direct Mail Pieces

  • Learn About PECO Wind ? The Fastest Sign-Up for a Green Power Pricing Program Yet

Speakers Include:

  • Craig Boice, President, Boice Dunham Group

  • Kėri Bolding, Director of Communications & Business Services, Center for Resource Solutions

  • Matt Clouse, Director, U.S. EPA Green Power Partnership

  • Steven DeMott, Manager, Marketing Programs, PECO Energy /Exelon Energy Delivery

  • Dan Drennan, Senior Product Developer, Public Service Company of New Mexico

  • Gary Evans, Environmental Programs Manager, We Energies

  • Carol Harwell, Green Choice Manager, Austin Energy

  • Thor Hinckley, Manager, Renewable Power Program, Portland Gas & Electric

  • Mark Kapner, P.E., Senior Strategy Planner, Austin Energy

  • Gabe Petlin, Senior Manager, Regulatory Affairs and Business Development, 3 Phases Energy

  • Rhonda Rasmussen, Renewables Program Manager, PacifiCorp

  • Blair Swezey, Principal Policy Advisor, National Renewable Energy Laboratory

Register today!

Click Here To Download A Complete Conference Brochure
Click Here For A Complete Listing Of Upcoming Conferences

  

Upcoming Conferences

Utilizing Gasification To Maximize Profits
Jan. 18-19, 2006
Marriott Denver City Center
Denver, CO

Flexible Power Contracting: Increasing Value and Reducing Risk
Jan. 18-19, 2006
Marriott Denver City Center
Denver, CO

The Nuts and Bolts of Powder River Basin (PRB) Coal
Jan. 18-19, 2006
Sonesta Hotel and Suites
Coconut Grove, FL

In-Depth Introduction To The Natural Gas Industry
Jan. 18-19, 2006
Sonesta Hotel and Suites
Coconut Grove, FL

Natural Gas Transactions, Trading & Origination
Jan. 19-20, 2006
Sonesta Hotel and Suites
Coconut Grove, FL

Power System and LMP Fundamentals
Jan. 19-20, 2006
Sonesta Hotel and Suites
Coconut Grove, FL

Introduction To Cost of Service Concepts and Techniques For Electric Utilities
Jan. 23-24, 2006
Fairmont Hotel
San Francisco, CA

Introduction To Rate Design For Electric Utilities
Jan. 25-26, 2006
Fairmont Hotel
San Francisco, CA

Mastering The News Media To Increase Your Bottom Line
Jan. 25-26, 2006
Fairmont Hotel
San Francisco, CA

Resource & Supply Planning Conference
Jan. 30-31, 2006
Wyndham San Diego at Emerald Plaza
San Diego, CA

19th Annual Utility M&A Symposium - Deal-Making In A New Environment
Jan. 30-31, 2006
The Ritz Carlton Battery Park
New York, NY

4th Annual Latin American Energy Finance
Feb. 2-3, 2006
Doubletree Grand Hotel Key Biscayne Bay
Miami, FL

Situation Awareness In Control Centers For Real-Time Operations of Power Systems and Markets
Feb. 6-8, 2006
The Brown Palace Hotel
Downtown Denver, CO

Clean Coal Opportunities In Electric Power Generation
Feb. 7-8, 2006
The Brown Palace Hotel
Downtown Denver, CO

Wind Power Finance & Investment
Feb. 8-10, 2006
Rancho Bernardo Inn
San Diego, CA

Powering Up For A New ERA of Power Generation M&A
Feb. 22-24, 2006
Marriott West Loop
Houston, TX

FERC Electricity 101
Feb. 27-28, 2006
Wyndham Harbor Island
Tampa, FL

Wind Energy & Power Markets Fundamentals
Feb. 27-28, 2006
Marriott City Center
Denver, CO

Merchant Wind Projects: Financing, Developing and Structuring
Feb. 28 - Mar. 1, 2006
Marriott City Center
Denver, CO

The Bulk Power Transmission System: How It Works and How To Make It More Reliable
Mar. 1-2, 2006
The Brown Palace Hotel
Downtown Denver, CO







 
PowerMarketers.com · PO Box 2303 · Falls Church · VA · 22042