The Green Grid is intended to serve as an interactive resource for IT
professionals; a forum for sharing proven practices in data center energy
management as well as working with other organizations to identify new
industry-standards and metrics related to energy. As an independent,
non-profit association, The Green Grid is open to any and all IT industry
professionals with an interest in addressing global energy consumption
issues, particularly data center managers and IT operations executives.
Founding membership is also open to companies such as ISVs, IHVs, systems
integrators and VARs, analyst firms, utility companies and anyone else
concerned about energy efficiency issues in the enterprise.
Members are welcome to participate by registering online at
www.TheGreenGrid.org, an independently hosted site where they will share
best practices, discuss challenges, and define solutions to the increasing
energy demands from IT. The role of the sponsors will be to help enable
and fund the member-driven organization. More information will be
available in the coming weeks with details on The Green Grid founding
members as well as the organization’s charter.
"Data center power consumption is a growing global concern on both a
business and environmental level. The Green Grid was founded in order to
bring the brightest minds in the industry together to help define
innovative energy solutions that will improve performance-per-watt across
the industry, today and tomorrow," said Marty Seyer, senior vice
president, commercial and performance computing, AMD. "The Green Grid
represents not only a call to action for other IT leaders but also a
natural next step for a technology industry that is coming of age with
respect to solving the world’s more pressing problems and challenges.
Based on the level of early interest, endorsements and participation
levels, it is clear this organization is coming along at the right time to
help solve energy issues in the data center and across all IT
environments."
"Sun has long understood the need for broad industry coordination on
energy efficient technology and sees The Green Grid as a complimentary
effort to its work aligning the industry around a standard metric for
energy consumption," said Ed Hunter, director, Eco Responsibility
Initiative, Sun Microsystems, Inc. "As the demands on IT increase, it is
the industry’s responsibility to help customers make smarter choices
around all issues in the data center, including energy consumption."
"For more than 10 years, HP has been addressing the power and cooling
needs of customers," said Paul Perez, vice president, Storage, Networking
and Infrastructure, Industry Standard Servers, HP. "Today, HP has
extensive research, modeling tools, products and services that allow
customers to provision and cool their data centers. HP is pleased to work
with industry leaders through The Green Grid to create energy efficiency
improvements at the component and system level."
"IBM is pleased to announce our intent to become a founding sponsor of
The Green Grid," said Doug Balog, vice president and business line
executive, IBM BladeCenter. "IBM has been a leader in innovation around
power and cooling technologies and committed to implementing energy
efficiency programs for more than 30 years. We look forward to working
together with other like-minded companies to promote further innovation
around power management in the data center."
The Green Grid is devoted to working closely with both the EPA and the
Alliance. Both organizations are in full support of The Green Grid and
will play a key role in the development of the organization’s charter as
well as collaborating to identify innovative solutions that cut energy
costs as well as benefit the environment.
"The EPA is deeply concerned about the effects of increasing data
center power consumption and associated rise in greenhouse gas emissions
from data center operations," said Andrew Fanara, U.S. Environmental
Protection Agency, ENERGY STAR program. "We believe energy
efficiency-focused technology innovation is key to addressing the
significant impact that this growing energy use will have both on today’s
businesses and our environment. For that reason EPA is pleased to support
the goals and mission of The Green Grid initiative. We look forward to
communicating this initiative to our ENERGY STAR partners and encouraging
them to participate in the development of what we are confident will
quickly become an important resource for both vendors and industry
end-users. We applaud AMD and founding sponsors HP, IBM and Sun
Microsystems for helping to raise industry awareness of the need for
solutions that will address these rapidly emerging critical issues."
"Business is a key economic sector that can benefit from employing
energy efficiency technologies not only to save energy but also to save
money, protect the environment and enhance our national energy security,"
said Alliance President Kateri Callahan. "We are pleased to join EPA in
endorsing The Green Grid and helping to bring the energy-efficiency
message to U.S. data centers, which represent a growing component of the
business sector."
On the Web (links open in a new window):
The Green Grid
