04/14/2006
Source: LOHAS Weekly Newsletter
Author: Edie News
The world's first environmental broadband TV
channel is now on air -- and online -- with films and programs on everything
from NO2 emissions around airports and offshore wind farms to "carbon speed
dating."
green.tv, developed with support from the United Nations, aims to be a
one-stop shop for broadcast environmental information, with a searchable
database of programs made by NGOs, community filmmakers, and public and
commercial organizations.
Some of the first films to go on air were produced by environmental
organizations like Friends of the Earth, Water Aid, and the European
Environment Agency. But there are also items from "companies with a firm
interest in the protecting the environment," the first one to feature being
Barclays Bank with a film on sustainable sports facilities.
"Green TV is a truly innovative project which will no doubt influence the
field of environmental film-making and research. It will eventually offer a
comprehensive 'one- stop shop' for environmental TV programming -- something
that has so far not been available," said Eric Falt, director of
communications and public information at U.N. Environment Program.
Areas covered include climate change, air, water, land and green
technologies. As well as making use of the broadcast medium to communicate
environmental issues, the channel taps into the potential of the internet,
including a chat room and the search facility.
Director and producer Ade Thomas compared this to a green-video Google
that lets you find specific watch programs on specific environmental issues
on demand.
U.K. environment minister Elliot Morley commented on the launch of
green.tv: "There are many more people using the internet than watching TV
and we also know that there is enormous interest in environmental issues.
"I think green.tv has tremendous potential, bringing together new
technology and innovation in terms of how we spread information," he said.
The channel can be accessed online.
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