For renowned food writer Michael Pollan, a critical step toward understanding our food chains and making smarter eating choices is accepting that the “cult of convenience is a cult of ignorance.”

Ignorance leads to carelessness, Pollan says. While marketers have led us to believe convenience trumps all and food shopping and cooking is a chore, in fact, Americans just need to rediscover what truly enjoyable work it can be. It is work, he says, which not only dispels ignorance but also helps create a better world.

Join host Jerry Kay as we talk to Pollan about his newest book “The Omnivore’s Dilemma.” We’ll also hear how Americans became “cornified” and get his perspective on grass-fed beef and the family food budget.

The Beyond Organic one-hour radio show airs every Wednesday at 10 a.m. (PST), reaching thousands of listeners across North America via traditional radio stations, satellite radio, webcasting and podcasting. Shorter segments are rebroadcast on the CBS Radio Network and Armed Forces Radio. For information on this week's guests and to tune in, visit www.BeyondOrganic.com. You can also listen at www.iciclenetworks.com and www.wisdommedia.com.

The show was created by Straus Communications, and is produced in association with Icicle Networks and the Environmental News Network.

Source: Icicle Networks