FORT WORTH, Texas, Aug. 17 /PRNewswire/ -- First Choice Power announces Simply Better Renewable - one of the lowest 100-percent renewable electricity prices available in Texas.

"Until now, Texans had to pay a significant premium if they wanted to purchase environmentally friendly, renewable energy," said Jeff Weiser, co- president of First Choice Power. "Choosing renewable energy is a personal choice, a statement, and we want it to be an easy and affordable one for our customers to make."

Simply Better Renewable is available to new and existing First Choice Power customers. It is a 12-month price plan with 100-percent renewable energy. Prices vary across the state depending upon the transmission and distribution service provider area, but Simply Better Renewable is one of the lowest fixed-price renewable products available in each area.

First Choice Power will purchase this pollution-free power on behalf of customers who sign up for the product. By purchasing renewable energy, First Choice Power and its customers decrease the amount of pollution produced by natural gas and fossil fuels.

In addition, Simply Better Renewable customers will receive 500 bonus Simply Better Rewards(TM) points for signing up. The Simply Better Rewards program gives customers an opportunity to redeem accumulated points for popular merchandise, including name-brand items such as Panasonic DVD players.

To enroll, consumers can visit http://www.FirstChoicePower.com/ renewable or call (866) 469-2464.

Based in Fort Worth, Texas, and with offices across the state, First Choice Power is one of Texas' largest retail electric providers. First Choice Power is one of four subsidiaries of PNM Resources, an investor- owned energy holding company with $5 billion in total assets. For more information, visit http://www.FirstChoicePower.com . First Choice Power Special Purpose, L.P. / PUC REP Cert. #10008

SOURCE First Choice Power