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What do the largest companies in America have in common? Besides many
billions of revenue dollars, they all are larger-than-life participants
in our ecosystem. And as such, they appear to be taking their impact on
the environment more seriously these days.
In the Aug. 14 issue of Waste News, we profile the biggest 25
businesses as far as what theyīre doing right and wrong environmentally.
Looking at this landscape as a whole, itīs clear that for all concerned
coping with the environment is a significant part of the business,
whether itīs because itīs the right thing to do, it helps the bottom
line or is just good public relations -- or a combination of the three.
The environmental records of these companies vary as widely as their
primary businesses. To some degree the particular industry affects the
performance. Itīs probably more difficult for companies in the
environmentally dangerous-by-nature oil and gas industry to please
people, while a "cleaner" business like consumer household products has
a comparatively shorter track. Still, our section shows thereīs a wide
range of commitment to being environmentally friendly.
Controlling greenhouse gases tops a lot of companiesī priority lists.
Are these firms deeming this issue most critical or most trendy?
Regardless, it shows that climate change increasingly is moving to the
front burner for Big Business.
Whatīs also clear from our report is that the public does have a big
impact on what these companies do. Even the firms with a tepid
commitment know they need to talk the talk, even if itīs only through a
section on their Web site. Companies are hearing the concerns of
consumers and investors.
These 25 largest companies are the biggest targets of environmental
groups largely because theyīre the biggest. That may not be fair. But
the big guys not only have a direct impact on the environment; they also
are pace setters for every business sector.
Much has been done, much more needs to be done. It may not be
happening as fast as some want, but more and more, companies are getting
the idea that taking care of the environment is good for business.
Allan Gerlat
is editor of Waste News. Past installments of this column are collected
in
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contents copyright 2005 by Crain Communications Inc. All rights reserved.