Taking Care of Business
It's hard to
read the news these days without seeing another story on climate. But
the tenor of the coverage has changed markedly -- from "Is it real?" to
"What do we do?" Indeed, finding a full-fledged debate about climate
change's existence is rare these days. That's progress.
The "What do we do"? question is driving innovation. This past week,
BP announced a new program to "neutralize" the driving-related
emissions of U.K. drivers, while a
new study by Ceres revealed dozens of new insurance products
emerging to address climate challenges.
Whether the public is catching on is open for debate. For every study
that
suggests the public "gets it", there's another expert who is
convinced that they don't.
The ultimate answer may be moot. The growing consensus in the business
sector is that addressing climate change is a strategic business issue,
one that can lead to better-run operations and, as BP and others have
found. new sources of innovation and business opportunity. (See our
sister site,
ClimateBiz.com, for more on this.) That's the real news.
--
Joel Makower, Executive Editor
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