Vail Resorts to provide free lift tickets to
guests who purchase wind power for their family's
homes
DENVER, Aug. 1 /PRNewswire-FirstCall/ -- Vail
Resorts Inc. announced today that the Company will
offset 100 percent of its energy use by purchasing
nearly 152,000 megawatt-hours of wind energy for its
five mountain resorts, its lodging properties
including RockResorts and Grand Teton Lodge Company,
all of its 125 retail locations (operated through
Specialty Sports Venture) and its new corporate
headquarters in Broomfield, Colo. By purchasing
renewable energy credits equal to the Company's entire
electricity use, Vail Resorts becomes the second
largest purchaser of wind power of all corporations in
the United States.
Vail Resorts announced this initiative as part of
the Company's ongoing environmental efforts. Vail
Resorts' commitment to clean and renewable wind power
will avoid over 211 million pounds of carbon dioxide
emissions every year, which is equivalent to taking
18,000 cars off the road or planting over 27,000 acres
of trees, according to the Environmental Protection
Agency.
"Our core mission is to provide extraordinary
vacation experiences in spectacular mountain
settings," said Rob Katz, chief executive officer of
Vail Resorts. "By embracing wind power as a clean and
renewable source for 100 percent of our company-wide
electricity use, we want to reinforce our commitment
to the natural environment in which we operate and be
a leader on this critical effort within the travel
industry."
Vail Resorts is also asking its employees and
guests to join in the Company's renewable energy
efforts by launching a Ski With the Wind promotion.
Under this new promotion, Vail Resorts is offering a
free one-day ski lift ticket, valid at any of its five
mountain resorts, to anyone who purchases wind power
for their family's residence for one year with
Renewable Choice Energy. The Company also announced
that each of its executives has personally signed up
to purchase wind power for their homes. More details
about the Ski With the Wind promotion, including
applicable restrictions, and Vail Resorts' wind power
purchase program can be found at www.snow.com.
Vail Resorts will work with Boulder, Colorado-based
Renewable Choice Energy as their wind power provider.
Renewable Choice Energy is a leading national provider
building the market for clean and renewable sources of
energy.
Since it is physically impossible to deliver
electricity straight from a wind farm to Vail Resorts,
renewable energy credits make purchasing wind power
possible. Wind energy credits ensure that the amount
of electricity Vail Resorts uses is replaced onto the
power grid with wind power. Wind farms sell renewable
energy credits to better compete with fossil fuels,
allowing consumers to choose clean sources of
electricity. Vail Resorts' purchase is significantly
contributing to the growth of wind power across the
United States.
"Renewable Choice Energy is proud to be working
with an environmental leader like Vail Resorts to make
this landmark wind power purchase possible," said
Quayle Hodek, Renewable Choice Energy chief executive
officer.
"Vail Resorts' commitment is the second largest
corporate purchase of wind power in the country," said
Matt Clouse, program director of EPA's Green Power
Partnership. "EPA applauds Vail Resorts for their
environmental leadership with this green power
purchase. We hope their commitment will encourage
others in the travel and hospitality industry to also
embrace clean, renewable sources of energy that
further reduce the risks associated with climate
change."
Vail Resorts' long-standing dedication to
environmental stewardship includes initiatives in
energy and water conservation, water quality
management, waste reduction and recycling, air and
visual quality, wildlife habitat management, and
education and outreach.
About Vail Resorts
Vail Resorts, Inc. is the leading mountain resort
operator in the United States. The Company's
subsidiaries operate the mountain resorts of Vail,
Beaver Creek, Breckenridge and Keystone in Colorado,
Heavenly in California and Nevada, and the Grand Teton
Lodge Company in Jackson Hole, Wyo. The Company's
subsidiary, RockResorts, a luxury resort hotel
company, manages casually elegant properties across
the United States. Vail Resorts Development Company is
the real estate planning, development and construction
subsidiary of Vail Resorts, Inc. Vail Resorts is a
publicly held company traded on the New York Stock
Exchange . The Vail Resorts company website is
www.vailresorts.com and consumer website is
www.snow.com.
About Renewable Choice Energy
Based in Boulder, Colo., Renewable Choice Energy
(www.renewablechoice.com) is a leading national
provider and marketer of wind power. Renewable Choice
plays an integral role in connecting wind power
producers with the wind power consumer. Renewable
Choice Energy is certified to sell wind energy credits
anywhere in the United States and has a diverse
customer base that includes Fortune 500 companies,
retailers, manufacturers, cities, universities and
residential consumers. As a pioneer in wind power
marketing, Renewable Choice Energy has helped develop
many industry standards and best practices, and is the
leading supplier to LEED certified green building
projects. Renewable Choice Energy does not just serve
existing demand for wind power, but actively grows the
potential market for wind power with innovative
marketing strategies.
About the U.S. EPA Green Power Partnership
The Green Power Partnership (www.epa.gov/greenpower)
is an EPA voluntary program working to standardize
green power procurement as part of best practice
environmental management. Partners in the program
purchase green power for a specified minimum portion
of their electricity needs in return for EPA technical
assistance and public recognition. The Green Power
Partnership has more than 600 Partners including
Fortune 500 companies, government agencies, trade
associations and universities -- collectively
purchasing over 4 billion kilowatt hours of green
power annually.
CONTACT: Media Relations, Kelly Ladyga,
+1-303-404-1862,
kladyga@vailresorts.com , or Investor Relations,
Jeff Jones, CFO, +1-303-404-1802,
jwjones@vailresorts.com , both of Vail Resorts,
Inc.
Web site:
http://www.epa.gov/greenpower/
http://www.renewablechoice.com/
http://www.vailresorts.com/
http://www.snow.com//
Disclaimer: Information contained on this
page is provided by companies featured through PR
Newswire. PR Newswire, WorldNow and this Station
cannot confirm the accuracy of this information and
make no warranties or representations in connection
therewith.
All content © Copyright 2000 - 2006 WorldNow and KVBC.
All Rights Reserved.
To subscribe or visit go to:
http://www.kvbc.com