Jan 08 - Pipeline & Gas Journal

While 75% of Americans say it's important their electric utility offer power produced from renewable resources, 50% don't know whether their utility does so, reports a national consumer study. Shelton Group, a marketing communications agency specializing in the utilities and energy industries, conducted the survey, "Energy Pulse 2005," which measures attitudes, opinions and behaviors on energy use and a range of energy-based product categories. The study found that although 70% of consumers said they've heard of renewable, "green," or sustainable energy, 80% were unable to name one source of renewable energy.

It found that consumers are likely to turn to their gas or electric utility for energy-efficient products and 50% said they would be willing to pay more for energy generated through renewable means. Among those, the average amount they're willing to pay is $10 per month.

Copyright Oildom Publishing Company of Texas, Inc. Dec 2005