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Jan 10 - PRNewswire-FirstCall
Whole Foods Market , the world's leading natural and organic foods supermarket, has made a landmark purchase of renewable energy credits from wind farms to offset 100% of the electricity used in all of its stores, facilities, bake houses, distribution centers, regional offices and national headquarters in the United States and Canada. This is the largest wind energy credit purchase in the history of the United States and Canada and makes Whole Foods Market the only Fortune 500 Company purchasing wind energy credits to offset 100% of its electricity use. As of December 9, 2005, Whole Foods Market is purchasing more than 458,000 megawatt-hours (MWh) of renewable energy credits from wind farms. This purchase will avoid more than 700 million pounds of carbon dioxide pollution this year. To have the same environmental impact, more than 60,000 cars would have to be taken off the road or more than 90,000 acres of trees would have to be planted. "Whole Foods Market has made the largest ever corporate purchase of renewable energy credits in the nation," said Kurt Johnson, U.S. Environmental Protection Agency Green Power Partnership director. "Conventional electricity generation is the largest industrial source of air pollution in the United States, and wind power is a clean and renewable alternative. Whole Foods Market's commitment to wind power is providing an outstanding example of environmental leadership." Renewable energy credits make nationwide wind power transactions possible since it would be physically impossible to deliver electrons from a wind farm directly to all of Whole Foods Market's stores, facilities, and businesses. When a wind farm produces electricity, renewable energy credits are issued to track the exact amount of power created. Whole Foods Market has chosen Boulder, Colorado-based Renewable Choice Energy as its exclusive supplier of renewable energy credits after an extensive search process. Renewable Choice Energy is a leading national provider, building the market for clean and renewable sources of energy. "Renewable Choice Energy is thrilled to have been chosen to make this record- setting renewable energy credit purchase possible," said Quayle Hodek, Renewable Choice Energy chief executive officer. "Whole Foods Market's commitment is an inspiration to everyone looking for a leader to demonstrate that wind power is ready for the mainstream." To help evaluate options and facilitate the purchasing process, Whole Foods Market involved the Washington, DC-based nonprofit environmental think tank World Resources Institute (WRI). Since 2000, WRI has been working with a number of Fortune 500 companies to increase their use of renewable energy. "By making this purchase, Whole Foods Market is taking a huge step toward advancing corporate renewable energy purchases," said Jonathan Lash, WRI president. "Corporate leadership is essential to the growth of wind power, and Whole Foods Market's historic purchase has set a new benchmark for the industry." About Whole Foods Market(R) Founded in 1980 in Austin, Texas, Whole Foods Market (http://www.wholefoodsmarket.com/ ) is the world's leading natural and organic foods supermarket and America's first national certified organic grocer. In fiscal year 2004, the company had sales of $3.9 billion and currently has more than 175 stores in the United States, Canada, and the United Kingdom. The Whole Foods Market motto, "Whole Foods, Whole People, Whole Planet"(TM) captures the company's mission to find success in customer satisfaction and wellness, employee excellence and happiness, enhanced shareholder value, community support and environmental improvement. Whole Foods Market, Harry's Farmers Market(R), and Fresh & Wild(R) are trademarks owned by Whole Foods Market IP, LP. Whole Foods Market employs more than 39,000 team members and has been ranked for nine consecutive years as one of the "100 Best Companies to Work For" in America by Fortune magazine. About Renewable Choice Energy Based in Boulder, Colorado, Renewable Choice Energy (http://www.renewablechoice.com/ ) is a leading national provider and marketer of wind power. Renewable Choice plays an integral role in connecting wind power producers with the wind consumer. Renewable Choice Energy is certified to sell wind energy credits anywhere in the United States and has a diverse customer base that includes Fortune 500 companies, retailers, manufacturers, cities, universities and residential consumers. As a pioneer in wind power marketing, Renewable Choice Energy has helped develop many industry standards and best practices, and is the leading supplier to LEED certified green building projects. Renewable Choice Energy does not just serve existing demand for wind power, but actively grows the potential market for wind power with innovative marketing strategies. About World Resources Institute The World Resources Institute (http://www.wri.org/ ) is an independent, non-partisan and nonprofit organization with a staff of more than 100 scientists, economists, policy experts, business analysts, statistical analysts, mapmakers, and communicators developing and promoting policies that will help protect the Earth and improve people's lives.
Contact: Ashley Hawkins, Whole Foods Market (512) 542.0381 Ashley.Hawkins@wholefoods.com Whole Foods Market CONTACT: Ashley Hawkins of Whole Foods Market, +1-512-542-0381, or Ashley.Hawkins@wholefoods.com Web site: http://www.wholefoodsmarket.com/ http://www.renewablechoice.com/ http://www.wri.org/ |