Dutch giant
switches on light to energy saving
May 19, 2006 - China Daily
Author(s): Liu Baijia
The emphasis on energy saving in China has become a new growth engine
for lighting giant Philips, according to a top executive from the
company.
Theo van Deursen, executive vice-president of the Dutch giant and CEO
of its lighting business, said in an interview in Beijing that energy
saving has been regarded by China as a major task and his company would
hope to contribute to the process.
China has listed energy efficiency as a key priority in its national
economic and social development and aimed to cut energy consumption per
unit of gross domestic production by 20 per cent in 2010 from the end of
2005, according to its 11th Five-Year Plan for 2006-10.
"It is good that China gave a high emphasis on energy efficiency and
lighting can be a good starting point in this campaign," said van
Deursen.
Although many people believe lighting and lamps consume only a small
amount of energy, 19 per cent of the world's energy consumption is from
lighting; in China it is 13 per cent.
Another factor that has slowed the adoption of energy-saving lighting
in China is high initial costs.
Most energy-saving bulbs cost about US$2.5, while ordinary bulbs cost
just 40 US cents.
However, van Deursen urged consumers to note the long-term cost, as
energy-saving light bulbs consume less electricity and have a much
longer life.
He estimated that if all lights in the European Union were replaced
by energy-saving ones, it would save 4.3 billion euros (US$5.55 billion)
a year.
In the Netherlands, 80 per cent of commercial buildings and 20 per
cent of households use energy-saving lighting.
There is no exact figure for the penetration of energy-saving
lighting in China, where 80 per cent of the world's energy-saving lights
are produced, but Philips claims that 40 per cent of its products sold
in China are in that category.
The Dutch giant has spent 1 billion euros (US$1.28 billion) on the
development of energy-saving lighting and 1 billion euros to promote
compact fluorescent lights (CFLs) in the world, according to van
Deursen.
It already introduced 90 per cent of its energy-saving products into
China and makes 80 per cent of its CFL lights in China. Philips produced
160 million such lampslast year.
Van Deursen also revealed that in two years his business would
procure 600 million euros (US$768 million) in China, a key link in
Philips' supply chain.
"Our strategy is fully focused on energy-saving lighting in our
business," said van Deursen.
The electronics giant has already won tenders to provide lighting
solutions to several stadiums for the 2008 Olympic Games in Beijing on
the back of its energy-saving solutions.
He predicted Philips' lighting business in China will maintain a
growth of 15 per cent a year for the next few years.
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