SANTA MONICA, Calif., April 27,
2006 - Ford Motor Company and TerraPass have announced "Greener Miles, a
program offering Ford vehicle owners the opportunity to offset the
climate impact of their driving through the support of projects that
reduce greenhouse gas emissions.
Through Greener Miles drivers can calculate the amount of CO2 emissions
they generate in one year of driving by visiting www.terrapass.com/ford.
Customers then have the opportunity to purchase an offset that supports
the production of renewable clean energy from wind or dairy farm
methane. This pilot program gives customers a simple way to be
voluntary, active participants in addressing the challenges of climate
change.
"Ford is tackling the challenge of climate change from all sides –
reducing the emissions from our factories, increasing the efficiency of
our vehicles, expanding the availability of E85 ethanol in the American
Midwest and developing new low-carbon engine technologies," said Niel
Golightly, director, Sustainable Business Strategies. "With Greener
Miles we're engaging customers as well – raising their awareness of the
climate change issue and offering them a tool to get involved
themselves. Greener Miles and Ford’s partnership with TerraPass is the
latest in our portfolio of innovations for reducing the impact of cars
and trucks on the climate. "
As part of his remarks on innovation last September, Ford Chairman and
Chief Executive Officer, William Clay Ford, Jr. pledged a two-pronged
approach to take on the challenge of offsetting carbon dioxide
emissions. First, Ford committed to its own corporate action. A pilot
program is underway to offset the greenhouse gasses emitted in the
manufacture of our hybrid electric vehicles with investments in
projects, such as renewable clean energy production that reduce
emissions elsewhere. (Ford manufactures the Ford Escape Hybrid and
Mercury Mariner Hybrid at its vehicle assembly plant in Kansas City,
MO.)
The second part of the commitment is to engage individual customers on
carbon offset efforts beginning today with the launch by Ford and
TerraPass launch of the Greener Miles program. The Ford-customized
offset program invites vehicle owners to visit www.terrapass.com/ford,
where an annual enrollment fee buys them a TerraPass based on the type
of vehicle they drive and their annual vehicle mileage.
Sample Ford-TerrPass Greener Miles carbon offset program vehicle decals.
Ranging from $29.95 to $79.95, depending on the type of vehicle and
miles traveled, purchases of Greener Miles TerraPasses contribute to
investments in U.S.-based renewable clean energy projects such as wind
power energy or making power from dairy farm manure. All of the carbon
offset purchases are third party verified by the Center for Resource
Solutions, one of the country’s leading authorities on renewable and
clean energy issues. Customers receive a vehicle decal as a visual
symbol of their participation in the Greener Miles program.
"More and more customers around the world are concerned about the
challenge of climate changes caused by the emissions or greenhouse
gases," said Golightly. "We’re pleased to offer consumers one easy,
affordable way to engage in a meaningful and measurable step to fight
climate change and be a part of the solution."
"Your purchase of a TerraPass supports energy projects that balance out
your car’s climate impact and moves us all ahead on the road to a future
of clean, renewable energy," said Tom Arnold, TerraPass chief
environmental officer. "This is a way for individuals to take personal
action and take advantage of our efforts at getting the maximum
environmental benefit from every dollar. We are excited to have Ford as
a partner in helping us address this very important issue."
"Greener Miles is just one piece of our comprehensive strategy on
climate change," said Golightly. "It is not a substitute for our
continuing work on vehicle fuel efficiency. It does provide an
incremental, short term action to help bridge the gap until we are able
to implement longer term solutions. And it allows individuals to take
positive, direct action now to share in the solution."
In addition to the Greener Miles offset program, Ford will launch an
Eco-driving online training program through Ford’s public web site
www.ford.com in early May. By logging on, consumers will be able to find
tips for operating and maintaining their vehicles in the most fuel
efficient ways possible. Eco-driving will show individuals how to
conserve fuel, save money at the pump and reduce their driving
emissions.
Since 2000, Ford has reduced its manufacturing CO2 emissions by 15
percent worldwide through implementation of energy efficiency measures
in its facilities. The company was a founding member of both the United
Kingdom Voluntary Emissions Trading Program and the Chicago Climate
Exchange.
Ford addresses vehicle emissions through ongoing efforts to increase the
fuel-efficiency of its fleet. Ford has announced several actions
including: plans to increase global production capacity of hybrid
vehicles to 250,000 annually by 2010; the availability of four new
vehicles that can run largely on ethanol for production of 250,000
Flexible Fuel Vehicles (FFVs) in 2006, and continued innovative research
into development of clean diesels and hydrogen powered vehicles.