New analysis from Frost & Sullivan, North American Commercial Water Treatment Equipment Market reveals that the market earned revenues of $770.0 million in 2005, and estimates this to reach $1.10 billion in 2012.

This momentum is largely due to end users’ confidence about the efficiency and ease of maintenance of various water treatment technologies available in the market.

“While consumers’ familiarity with well-known water treatment equipment such as water softeners and filters is triggering the sales of the products, innovations such as chemical-free ultra violet and ozone disinfection are creating new markets for manufacturers,” says Frost & Sullivan Research Analyst Yamini Ugender.

Growth possibilities are further expanding since pollution of ground water in the region is forcing many market participants to explore newer technologies for providing clean water and treating contaminated water.

However, due to the availability of various technologies for treating high sediments, odor, and taste, end users are finding it increasingly difficult to choose an appropriate solution for their specific needs.

“If end users install equipment not suited for a specific application, the equipment is not likely to deliver the solutions expected,” observes Ugender. “Educating consumers to make well-informed purchase decisions will increase their satisfaction with the product and help manufacturers augment sales.”

To optimally leverage growth prospects across segments, market participants are carefully reviewing their core strategies. For instance, large manufacturers are intensely targeting broad segments, while regional companies are focusing on niche markets.

As the market continues to mature, economies of scale will become necessary in this price-sensitive market, calling for strategic consolidations. Manufacturers and distributors also need to closely monitor end users’ needs as well as market trends, and focus on innovation and cost restructuring to boost sales and profits.

SOURCE: Frost & Sullivan