Overview:

Renewable Energy or “Green Power” is an exciting product or pricing program for utilities to offer their customers, but experience has shown that not all utilities enjoy huge successes with these programs. Customers respond favorably when green pricing products and programs are well designed and marketed. How can you ensure your green power pricing program is going to succeed to your expectations?

EUCI’s 4th Annual Marketing Green Power conference was designed for utilities seeking to shorten their learning curve on how to design and market their green power pricing programs. Our conference speakers represent market leaders, potential partners, and utilities that have pioneered green pricing programs. At this event, they share their experiences with program design, launch and adoption. Case study presentations reveal the challenges faced and how those hurdles were overcome.

Hear from utilities in the U.S. that are leaders of Green Energy Programs as they detail their marketing strategies, display marketing materials, and share their successes with you.

Attendees of This Conference Will Learn To:

• Understand trends in utility green pricing programs
   
• Utilize RECs as part of the procurement strategy in green pricing programs
   
• Predict commercial performance as it relates to timing and technology
   
• Learn how to leverage product labeling initiatives
   
• Identify effective green power marketing messages
   
• Increase participation rates in green power program adoption
   
• Leverage the marketing power of commercial customers to spread the green power message
   
• Communicate the value proposition of green power pricing to customers
   
• Integrate marketing strategies to exceed expectations
  
  EUCI’s 4th Annual Marketing Green Power conference features interactive discussion on how to design your marketing program, partner with other firms and organizations, reach your target market, gain sign-ups and eventually offer premium customer service for this premium product offering.
  
  It features executive level speakers with years of experience successfully leading their organizations to achieve the highest measures in green power programs. Register today to participate in this important discussion, focusing on key drivers that led to the success of the top green pricing programs in the country!

Attendees Have Raved About our Past Events..

“Very effective, to the point with a lot of information that is useful today.”
~P.K., Renewable Energy Program Manager, We Energies

“The ideas and concepts discussed will assist us in developing successful marketing programs for our renewable generation resources.”
~M.D., Division Manager, Industrial & Commercial Solutions, Manitoba Hydro

“Overall, a very good conference. [It helped us] get to know the value of renewables.”
~M.W., Manager, Marketing Accounts, GEN-SYS Energy

“Wow – an outstanding slate of speakers and presenters – topics were right on and very timely and pertinent.”
~2006 Conference Attendee

Who Should Attend

• Vice Presidents, Directors and General Managers of Marketing for
• Utility Firms
   
• Directors of Green Power
   
• Product Managers, Product Portfolio Managers
   
• Market Research Strategists & Analysts
   
• Business Planning, Information Systems
   
• Strategic Planning and Performance Management Professionals
   
• Vice Presidents, General Managers, Managers, Directors and Supervisors of Customer Service