Dec. 13

An Austin, Texas-based consulting and technology firm is offering Web page managers a free way to make their sites carbon neutral.

MoveNeutral.com allows Webmasters, bloggers and companies to access a snippet of code that will offset the amount of carbon dioxide their Web sites generate. The code displays an image that reads, "Carbon Neutral Certified Site."

MoveNeutral.com engineers have estimated the carbon cost of the average page request on a server, which includes the cooling of the server and the flow of information to the user, said Charles Wagner, president of MoveNeutral.com. After installing the snippet, the company will monitor the Web site´s traffic and buy the appropriate amount of carbon offsets.

The company plans to pay for its costs through sponsorship and consulting, Wagner said.

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