Let the rebates shine in:
Solar installers see residential sales dim under state's new initiative.
Jun 17, 2007 - Knight Ridder Tribune Business
News
Author(s): Jeff St. John
Jun. 17--For a program meant to bring solar power to a million
rooftops in the state, the new California Solar Initiative isn't
bringing a lot of sunshine to Tommie Nellon's life.
In fact, he's worried it could cast a cloud over the state's solar
industry. Unlimited Energy, Nellon's Fresno-based solar company, "should
be booked up through this year" with solar installation jobs, he said.
"But now I'm not -- and it's all because of this new rebate program."
The state's new solar incentive program that went into effect Jan. 1 has
complicated the way solar installers calculate and receive the state
rebates, Nellon said, and that has made it harder to give accurate
quotes. "It's kind of hard to sell a system if you don't know what the
rebate is going to be," he said. What's worse, Pacific Gas & Electric
Co., Southern California Edison and the other utilities now responsible
for paying solar rebates have been slow in sending out checks, he said.
Of the approximately 2,400 rebates applied for so far this year
across C lifornia, only a handful have been paid out, according to state
estimates. Officials were unable to give specific numbers for the
central San Joaquin Valley. Customers don't have to worry about that,
since solar installers discount the prices they charge homeowners to
reflect the rebate they're waiting to receive, Nellon said. At worst,
customers may have to wait longer to have their new solar panels hooked
nto the electricity grid. But, given that those rebates make up
one-quarter to one-third of the cost of installing a solar system,
continued lack of payment could start causing cash-flow problems for
some solar installers as the year rolls on, Nellon said.
"Unless sales pick up, I may have to lay off some people," Nellon
said of his 28-employee company. "It's a major problem for me." Nellon's
concerns are being echoed throughout the state's solar industry. While
many solar installers support the new program's goals of making solar
systems more efficient and effective, they also agree that it has
stalled residential sales across the state. "The program is only a few
months old, and I want to give it that grace period to get it right,"
said Sue Kateley, executive director of the California Solar Energy
Industries Association, a trade group representing about 200
solar-related companies.
Kateley praised the California Solar Initiative's new rules, which
require solar installers to verify that their systems are delivering the
power they're supposed to deliver. "We're going to know these systems
perform," she said, and that will be good for the reputation of the
industry. "On the other hand, it probably would have been better if we
had had more time to kick tires on how we developed these forms and
calculators" used to gauge the rebates due each project, she said. "They
are complicated, in a 'you couldn't have done it wo se if you tried'
kind of way." The problem, Nellon explained, is that the value of
rebates under the new rules can change from house to house, depending on
the slope of the roof, the shade from nearby trees, and even the ZIP
code of the home.
Depending on the combination of these factors, the rebates available
to solar installers can change from a high of $2.50 a watt for a
residential project to about $2.40 a watt, he said. That 10-cent
difference "is a big deal when you're looking at installing thousands of
watts on a house," he said. Harlan Ode, president of Sharpe Solar Energy
Systems Inc. in Bakersfield, said the confusion "made all the
salespeople in the solar industry back way off, until they could figure
out how this works. "In theory it was a good idea, but it just didn't
play out that way at all. If the intent was to get [customers] to want
to install solar, it's done the opposite of that." Ode said that if the
state can refine its program, it would help in the long run, "but
certainly for this year, overall installations are going to be down
considerably." Ode estimated his company's sales so far this year are
half what they were in the same period last year.
Other solar installers have cited even steeper declines. Right now
it's hard to calculate just what effect the new program has had, said
Polly Shaw, team leader for the California Solar Initiative program at
the California Public Utility Commission, which took over the state
solar program Jan. 1. That's because the state's former solar program
was run by a different agency, the California Energy Commission, and the
two agencies haven't finished merging their data on solar applications
and installations, she said. Still, Shaw agreed that this year has seen
a slowdown in customer demand for residential solar installations, even
while demand for commercial and other nonresidential solar projects has
continued to climb.
"We're finding that many of the large installers in the residential
market have been quick to understand the changes" under the new rules,
Shaw said. "But some of the smaller installers may not have been as
aware of the transition. It is true that many f these requirements have
caught them off guard." And that, she said, probably is playing a part
in the utilities' sluggish processing. She said only 18 confirmed
payments have been made so far. Of course, "there are any number of
reasons," Shaw said. First, the extra work involved with the new program
has slowed the process for solar installers and the state and utility
officials, she said.
Second, many solar installers rushed to apply for rebates late last
year under the state's old program, she said. The California Energy
Commission received about 6,000 such applications in December alone and
"they're still processing many of those," Shaw said. In fact, during the
first three months of 2007, about 9,800 solar installations were
completed in California, a 50% increase from the same period in 2006,
according to data collected by Environment California, a
Sacramento-based nonprofit advocacy group
That indicates that solar installers still are working on projects
they booked last year, said Bernadette Del Chiaro, clean energy advocate
for the group. "If you look at the overall market for California, we're
still growing," she said. Still, many solar installers are concerned.
"There's mass grumbling in the solar industry right now," said Dale
Julin, the owner of Santa Cruz-based solar installation company Stardate
Solar. "There's a sense that the powers that be are slowing it down." In
a May meeting with state and utility officials, many solar installers
were shocked to hear that PG&E hadn't sent out a single rebate check
applied for so far in 2007, Julin said.
The utilities involved in the program have made progress since then,
Del Chiaro said, but they still "need to work out the kinks and get the
rebates flowing to the installers. PG&E and the other utilities fought
to get to administer this program. Now th y've got a lot to prove." Sara
Birmingham, PG&E's California Solar Initiative manager, said PG&E has
received about 1,600 rebate applications. Out of those, only about 100
have been completed to the point that PG&E may legally approve the
rebate payment, she said -- and out of t at number, PG&E has made rebate
payments to 18 projects worth a total of $175,000, she said.
That is a fraction of the $950 million PG&E expects to pay out over
the next 10 years of the program, but it's a good start, she said.
Kateley, of the California Solar Energy Industries Association, said
rebates were not always quick to arrive in solar installers' mailboxes
under former solar programs, either. "I'm sure the first rebate checks
out of the chute will be the slowest," she said. "But I'm sure they'll
get it straightened out." In at least one case, the state already has
fixed a glitch in the initiative, said Gregg Fisher, the central San
Joaquin Valley sales manager for San Luis Obispo-based REC Solar Inc.
Earlier this month, the state passed a law that allowed homeowners to
opt out of electricity-pricing plans contained in the state's new solar
initiative, which actually made solar power less affordable for some
homeowners, he said. The problem, mainly affecting customers in Southern
California, had been blamed as a factor in slowing solar sales this
year, he said. "Now that that's lifted, I think the [California Solar
Initiative] program is going to hold contractors more accountable,"
Fisher said. "Even though it's created more work for us, even though the
sales timeline is much longer, I think it's ultimately go ng to be good
for the industry." The reporter can be reached at
jeffstjohn@fresnobee.com
or (559) 441-6637.
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