IBM pledges $1 billion to
reduce carbon footprint
May 11 Big Blue has initiated "Project Big Green" and will spend $1 billion annually to sharply reduce data center energy consumption and avoid increased greenhouse gas emissions. IBM Corp. is targeting corporate data centers using a new global "green team" of more than 850 energy efficiency architects to improve the energy efficiency of their equipment. The Armonk, N.Y.-based Internet technology firm predicts it could trim 42 percent from the energy costs of an average 25,000-sq.-ft. data center, which would avoid 7,439 tons of carbon emission annually, based on the current U.S. energy mix. IBM runs the world´s largest commercial technology infrastructure, with some 8 million square feet of data centers on six continents. Using the technology and initiatives it is offering to customers, the company will double the computing capacity of its data centers in three years without increasing its power consumption, said Mike Daniels, senior vice president of IBM Global Technology Services. Project Big Green also offers new asset recovery services to encourage customers to move to more efficient data centers, which includes free disposition of old data center equipment for U.S. customers upgrading to IBM energy efficient servers through the end of the second quarter. "The data center energy crisis is inhibiting our clients´ business growth as they seek to access computing power," Daniels said. "Many data centers have now reached full capacity, limiting a firm´s ability to grow and make necessary capital investments."
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