THE CIRCULARITY OF LIFE: AN ESSENTIAL SHIFT FOR SUSTAINABILITY


E-Book by Jane Cull Paves Way for New Worldview


Life's Natural Solutions OAKLAND, CA, November 19, 2008 --/WORLD-WIRE/-- Jane Cull, founder and lead consultant of Life’s Natural Solutions, an educational consultancy in Sydney, Australia, applies the theories of living systems to describe the shift in worldview now taking place that is key to our future survival.

In her new digital book, The Circularity of Life: An Essential Shift for Sustainability, Cull describes the destructive effects of human activity on the viability of life on earth and how understanding our place within the web of life will move us toward a sustainable future.

“The human race is at the threshold of the next phase in its evolution,” notes Cull. “To survive, we need to shift our worldview to a perception of life in which we humans see ourselves interconnected in a vast circular system.”

Drawing on the work of renowned Chilean systems biologist Dr. Humberto Maturana, a pioneer in the biology of cognition, Cull uses the concept of circularity to lay the foundation for this important paradigm shift, where our living and relating becomes based on social and environmental sustainability.

Esteemed internationally as a trail blazer in the field of sustainability, Cull advocates the design and implementation of alternative technologies that will not harm or impinge upon the web of life, but are instead congruent with it. She touches on current issues such as global warming and fossil fuel alternatives, organic farming, consumer packaging, toxic waste, energy conservation, biodiversity, forestry, fishing, chemicals in the home, ethical investing, and other sustainable technologies.

Anyone that is interested in sustainability not just on a personal level, but also on a big picture level, needs to read this book. The Circularity of Life: An Essential Shift for Sustainability is available online at http://www.lifesnaturalsolutions.com.au/ebook_ad.php.

For more information or to schedule an interview with Jane Cull, contact Anita Fieldman, Publicist, at anita@anitafieldman.com or 415-686-8841.

About the author:
Jane Cull is a lecturer, author and Associate Editor of theJournal of Applied Systems Studies, a bi-annual academic journal dedicated to applied systems theory. Cull began her journey into Circularity, Sustainability and associated studies in 1994 with extensive research into the theories of living systems through the work of world-renowned Chilean Systems Biologist Dr. Humberto Maturana and the late Dr. Francisco Varela. Cull has embodied and expanded on their work to provide an experiential and conceptual understanding of biology, human perception, the circularity of life and how we make the shift to construct a more sustainable world. Cull continues to bring these understandings to life through workshops, seminars and her latest e-book, The Circularity of Life: An Essential Shift for Sustainability.

The Circularity of Life: An Essential Shift for Sustainability was created electronically. No tree was cut for its production, no ink was used, no fossil fuel was needed for printing nor shipping. This book requires no storage facility, no plastic reader and will not end up in a landfill. Visit www.lifesnaturalsolutions.com.au.