| 22 Pennsylvania Municipalities Commit To 20% 
    Clean and Renewable Energy by 2010   WASHINGTON, DC February 19, 2008
 SmartPower announced today that they have commitments and actions from 22 
    municipalities in Pennsylvania to purchase 20% clean energy by 2010, as part 
    of the Pennsylvania Clean Energy Communities Campaign. Collectively, these 
    municipalities serve a population of 350,000 people. Further, as a result of 
    this campaign, the participating municipalities will increase the number of 
    enrolled clean energy customers by 20% to 400%, dramatically accelerating 
    the expansion of the clean energy market in southeastern Pennsylvania. This 
    effort will keep 35 million pounds of greenhouse gases out of the 
    atmosphere, which is equivalent to approximately 1.8 million gallons of 
    gasoline burned.
 
 These clean energy commitments put Pennsylvania at the forefront of the 
    battle against the climate crisis, filling a critical need for leadership in 
    this field. This is especially significant because Pennsylvania contributes 
    1% of the world's greenhouse gases, making it the third largest emitter in 
    the United States, largely due to its heavy reliance on coal burning power 
    plants. These local communities have become national leaders in purchasing 
    clean energy, while state and the federal government have been slow to lead 
    on these important issues.
 
 These 22 communities and SmartPower are waging local campaigns to reach 
    their clean energy goals. To spread the word that clean energy is an 
    available and reliable resource, they have launched comprehensive and 
    creative community outreach, through newsletters, PSAs, letters to the 
    editor, community events, door-to-door canvassing, internet outreach, 
    municipal competitions, school-based outreach, educational forums and 
    performances. Some communities have already exceeded their original goals 
    and attained some of the highest clean energy enrollment rates in the US. 
    SmartPower will give each municipality that achieves its goals a free 1 
    kilowatt solar energy system valued at $10,000, to be placed on a school or 
    municipal building as a symbol of their leadership.
 
 SmartPower designed this campaign to overcome common market barriers that 
    limit consumer demand for clean energy, most notably concerns over 
    reliability and availability of clean energy. By inviting municipalities to 
    prove that clean energy is real, it's here, and it's working, this campaign 
    builds consumer trust of renewable energy sources, leading to a greater 
    support and demand for clean energy generation.
 
 About SmartPower: SmartPower is the "Got Milk" campaign of wind, solar and 
    water energy, a national, non-profit marketing organization dedicated to 
    promoting clean, renewable energy and energy efficiency. With offices in 
    Washington, DC, Hartford and Philadelphia, SmartPower's award winning 
    marketing campaigns have been credited with creating unprecedented demand 
    for wind, solar and hydropower. SmartPower's efforts in Pennsylvania are 
    made possible through a grant from the Pennsylvania Sustainable Development 
    Fund. Please visit www.smartpower.org or www.gocleanenergy.com
 
 -----------------------------------
 
 The Pennsylvania Clean Energy Communities Campaign
 
 The Pennsylvania Clean Energy Communities Campaign is a partnership between 
    SmartPower and the Sustainable Development Fund. SmartPower is a national, 
    non-profit public interest marketing organization for clean energy and 
    energy efficiency. The Sustainable Development Fund (SDF) offers innovative 
    financing in the areas of renewable and clean energy. Together, they are 
    working to expand public awareness of and demand for clean energy in the 
    boroughs, townships and cities within Southeastern Pennsylvania. The goal is 
    to increase on-site generation of solar energy and expand the voluntary 
    market for clean energy in Pennsylvania.
 
 Each municipality that commits to the Pennsylvania Clean Energy Communities 
    Campaign must complete the following three goals:
 
 Commit to purchasing 20% clean energy by 2010 for all municipal facilities. 
    Enroll 7% or 200 new customers in the community for clean energy Begin 
    purchasing a minimum of 5% clean energy in 2007 (followed by 5% annual 
    increases) SmartPower had originally piloted a similar program in 
    Connecticut in 2003, combining their trademark "20% by 2010" clean energy 
    campaign with a community-based marketing strategy. The resulting Clean 
    Energy Communities Campaign model proved to be extremely successful with 
    over 70 municipalities and 18,000 new households participating in clean 
    energy. As a result, SDF invited SmartPower to replicate the program in 
    Pennsylvania with the goal of creating dozens of Clean Energy Communities.
 
 While other parts of the country continue to be frustrated at a lack of 
    residential, voluntary support for clean energy, SmartPower understands the 
    motivations that drive consumers to purchase clean energy. SmartPower has 
    demonstrated that success in two diverse regions of the country, attesting 
    to that fact.
 |