22 Pennsylvania Municipalities Commit To 20% Clean and Renewable Energy by 2010

 

WASHINGTON, DC February 19, 2008

SmartPower announced today that they have commitments and actions from 22 municipalities in Pennsylvania to purchase 20% clean energy by 2010, as part of the Pennsylvania Clean Energy Communities Campaign. Collectively, these municipalities serve a population of 350,000 people. Further, as a result of this campaign, the participating municipalities will increase the number of enrolled clean energy customers by 20% to 400%, dramatically accelerating the expansion of the clean energy market in southeastern Pennsylvania. This effort will keep 35 million pounds of greenhouse gases out of the atmosphere, which is equivalent to approximately 1.8 million gallons of gasoline burned.

These clean energy commitments put Pennsylvania at the forefront of the battle against the climate crisis, filling a critical need for leadership in this field. This is especially significant because Pennsylvania contributes 1% of the world's greenhouse gases, making it the third largest emitter in the United States, largely due to its heavy reliance on coal burning power plants. These local communities have become national leaders in purchasing clean energy, while state and the federal government have been slow to lead on these important issues.

These 22 communities and SmartPower are waging local campaigns to reach their clean energy goals. To spread the word that clean energy is an available and reliable resource, they have launched comprehensive and creative community outreach, through newsletters, PSAs, letters to the editor, community events, door-to-door canvassing, internet outreach, municipal competitions, school-based outreach, educational forums and performances. Some communities have already exceeded their original goals and attained some of the highest clean energy enrollment rates in the US. SmartPower will give each municipality that achieves its goals a free 1 kilowatt solar energy system valued at $10,000, to be placed on a school or municipal building as a symbol of their leadership.

SmartPower designed this campaign to overcome common market barriers that limit consumer demand for clean energy, most notably concerns over reliability and availability of clean energy. By inviting municipalities to prove that clean energy is real, it's here, and it's working, this campaign builds consumer trust of renewable energy sources, leading to a greater support and demand for clean energy generation.

About SmartPower: SmartPower is the "Got Milk" campaign of wind, solar and water energy, a national, non-profit marketing organization dedicated to promoting clean, renewable energy and energy efficiency. With offices in Washington, DC, Hartford and Philadelphia, SmartPower's award winning marketing campaigns have been credited with creating unprecedented demand for wind, solar and hydropower. SmartPower's efforts in Pennsylvania are made possible through a grant from the Pennsylvania Sustainable Development Fund. Please visit www.smartpower.org or www.gocleanenergy.com

-----------------------------------

The Pennsylvania Clean Energy Communities Campaign

The Pennsylvania Clean Energy Communities Campaign is a partnership between SmartPower and the Sustainable Development Fund. SmartPower is a national, non-profit public interest marketing organization for clean energy and energy efficiency. The Sustainable Development Fund (SDF) offers innovative financing in the areas of renewable and clean energy. Together, they are working to expand public awareness of and demand for clean energy in the boroughs, townships and cities within Southeastern Pennsylvania. The goal is to increase on-site generation of solar energy and expand the voluntary market for clean energy in Pennsylvania.

Each municipality that commits to the Pennsylvania Clean Energy Communities Campaign must complete the following three goals:

Commit to purchasing 20% clean energy by 2010 for all municipal facilities. Enroll 7% or 200 new customers in the community for clean energy Begin purchasing a minimum of 5% clean energy in 2007 (followed by 5% annual increases) SmartPower had originally piloted a similar program in Connecticut in 2003, combining their trademark "20% by 2010" clean energy campaign with a community-based marketing strategy. The resulting Clean Energy Communities Campaign model proved to be extremely successful with over 70 municipalities and 18,000 new households participating in clean energy. As a result, SDF invited SmartPower to replicate the program in Pennsylvania with the goal of creating dozens of Clean Energy Communities.

While other parts of the country continue to be frustrated at a lack of residential, voluntary support for clean energy, SmartPower understands the motivations that drive consumers to purchase clean energy. SmartPower has demonstrated that success in two diverse regions of the country, attesting to that fact.