| Consumers Click with Energy Savings 
 
 January 21, 2008
 
 
  Ken Silverstein
 EnergyBiz Insider
 Editor-in-Chief
 Consumers respond to retail sales. And so the thinking goes they might react 
    in kind to changing electricity prices - if they could track them. After 
    studying this concept for one year, the Department of Energy's Pacific 
    Northwest National Laboratory proclaimed that, on average, participants 
    saved 10 percent and during peak periods, they saved 15 percent.
 
 It's never been a question of whether the tools would develop to allow such 
    efficiencies. It's always been an issue over whether consumers would respond 
    to the supply and demand curve that electricity follows. Researchers now 
    conclude that by using relatively simple web-based programs, they will do 
    so.
 
 Nationally, those scholars say that "smart grid" technologies could save 
    about $120 billion by foregoing the need to build expensive power plants and 
    transmission lines. They also say that over a 20 year period, the technology 
    could displace 30 large coal-fired generators.
 
 For now, it's mostly the bigger utilities with the deeper pockets that are 
    shelling out for advanced meters and demand response technologies. Market 
    intelligence firm Chartwell says that about 9 percent of all major companies 
    last year installed such analytics, although that figure could rise 
    significantly in the coming year. Longer term, the prospects are much 
    greater. According to IBM, which developed the software for the latest 
    study, advanced metering technologies will be available to as much as 15 
    percent of the country in five years and to more than half the country in 10 
    to 15 years.
 
 "Overall, the smart grid technologies and approach used in this project have 
    the potential to transform the way power is delivered, managed and used," 
    says Ron Ambrosio, senior researcher at the Watson Research Center of IBM, 
    in a conference call. "We're talking about information technology and 
    consumers playing an active role in managing the electricity grid of the 
    future, minimizing the need for inventory and infrastructure and maximizing 
    productivity, efficiency and reliability."
 
 The demonstration project, funded primarily by the Energy Department, looked 
    at 112 homeowners located in the Olympic Peninsula in Washington State. They 
    each received new electric meters, as well as thermostats, water heaters and 
    dryers -- all of which were connected to advanced meters using a gateway 
    device inside the home. One part of the study allowed homeowners to use the 
    Internet to make an optimal selection between comfort and economy. Then, 
    every five minutes, the settings would automatically adjust in accordance 
    with overall supply and demand levels. A second aspect showed that everyday 
    household appliances can automatically reduce energy consumption at critical 
    moments when they are fitted with controllers that can sense stress on the 
    grid. Both studies helped ease the flow of power over the grid.
 
 New Paradigm
 
 Currently, utilities generate electricity based upon projected demand. 
    Through new information technologies and modern gadetry, consumers are now 
    given increasing power to control grid traffic. In an era of supply 
    shortages, environmental pressures and community activism, those demand 
    response programs give consumers an opportunity to curtail their energy 
    usage during high demand in exchange for lower prices.
 
 "These kinds of controllers can make the difference between problems that 
    spin out of control, like the 2003 black out on the East Coast," says Rob 
    Pratt, project manager for Pacific Northwest National Lab's demonstration. 
    "Nipping such an event in the bud is critical, when those kinds of events 
    can spread from Ohio to New York in nine seconds."
 
 The possibilities for advanced meters are huge. There are now about 130 
    million meters in the United States alone. Of those, only about 10 million 
    or so have high-tech gadgetry to facilitate remote temperature control. A 
    utility may provide the meters or it may retrofit older ones. The "smart 
    thermostats," meanwhile, are now commercially available.
 
 While advanced meters hold lots of promise because of the benefits they 
    would bring, they still have major hurdles to overcome. Namely, utilities 
    are tightly regulated and are accustomed to passing along their costs. By 
    extension, consumers generally pay a flat rate that covers a utility's cost 
    of production and transmission. They are therefore shielded from a sharp 
    divergence in the supply and demand curve. At the same time, the price to 
    deploy smart meters is high and utilities are reluctant to make those 
    expenditures unless they know they can recoup their investment in a short 
    period.
 
 Both federal and state policymakers recognize those obstacles and have tried 
    to encourage the implementation of time-of-use rates. The idea is for 
    "demand response" centers on "smart meters" to collect energy usage data and 
    price it accordingly. If people become price sensitive, they will shift 
    their usage patterns. Utah's public service commission, for example, worked 
    with Utah Power to find a way to implement a cost-effective demand response 
    program near Salt Lake City -- something that the utility says has resulted 
    in the saving of 90 megawatts of power a year, since 2003.
 
 "When prices are set by regulation or law and change infrequently, consumers 
    are largely insulated from frequent and short-term changes in the cost to 
    generate electricity," says a report by the General Accountability Office.
 
 The market is continually trying to calculate energy demand and to determine 
    how to allocate its portfolio of fuel options. The Energy Department's 
    latest study indicates that energy efficiencies can help avoid not only 
    expensive capital outlays but also the release of harmful emissions. While 
    the consumer mindset is not accustomed to following price curves in the 
    electricity market, policymakers must work harder to construct a new 
    paradigm -- one in which utilities and their customers are moved to become 
    involved in the implementation smart grid technologies.
 
 
 
 
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