SWITZERLAND: March 10, 2008
GENEVA - When Lamborghini and Hummer try getting in on the action, you know
greener cars have come of age.
The makers of $400,000 supercars and flashy sports utility vehicles find
themselves trying to keep up with tiny, fuel efficient new models at this
week's Geneva auto show as toughening pollution laws put the focus on small,
light and thrifty.
Hummer, the rugged US troops transporter that has become popular with
Hollywood stars, is showing a version of its HX concept vehicle that can run
on ethanol, which emits less greenhouse gasses than gasoline.
Lamborghini's new version of the Gallardo, its "cheaper" model at $222,000,
is also designed to emit less CO2, the main greenhouse gas blamed for
climate change.
But trimming 20 kilograms off a 325 km/h (202 mph) supercar is well short of
the radical steps being taken by industry heavyweights such as Toyota as a
battle of superminis heats up.
Toyota calls its new iQ the world's smallest four-passenger car at less than
3 metres long and expects to begin sales by the end of this year.
"I dream of a car that improves the air while it rides, that makes its
occupants healthier and that can go around the world on a single tank,"
Toyota Chief Executive Katsuaki Watanabe told reporters at the show.
The Japanese have been crafting tiny cars for decades but with consumers in
Europe now buying such models in increasing numbers, the stage is set for a
major upturn in exports from Japan's top brands, mostly from their low-cost
factories in China and India.
While Toyota and Suzuki with its A-Star Concept go for sleek lines to
bolster their offerings, India's "people's car", the Tata Nano, is proving a
major draw at the auto show for its price.
At just $2500, it is the cheapest four-seater around and a potential threat
as a result, especially once Tata Motors Ltd turns its sights on exports.
France's Renault is among the European companies which said this week it is
considering building a rival model.
Chinese maker BYD Co Ltd has its eyes on the electric car market with its F3
DM (Dual Mode) model on display at the auto show.
The company says it expects to do battle with plug-in hybrid models being
developed by Toyota and General Motors.
"All cars will become electric one way or another," said Carl-Peter Forster,
president of General Motors Europe.
"But we don't know yet the road towards that destination. It's time we stop
discussing how to get there and let's get on with it."
Nissan's bubble-shaped Pivo concept car is also electric but its design is
even more radical, with a cockpit that spins, doing away with ever having to
back up.
Switzerland's Rinspeed also has a two-seater concept car with electric power
on display, the sQuba, which as the name suggests is capable of driving
under water like James Bond's white Lotus Esprit in the film The Spy Who
Loved Me.
Buyers beware, however, as the Rinspeed has an open roof.
Britain's Morgan is also displaying a model that shows environmentally
friendly cars need not be boring.
Its gun-metal grey LifeCar prototype conceals a pollution-free hydrogen fuel
cell and offers a 21st-century revamp of Morgan's traditional open roadster
styling, which is little changed since the 1940s.
"The LifeCar's purpose is to demonstrate that a zero emission vehicle can
also be fun to drive," the company says on its website.
For environmentalist group Greenpeace, automakers cannot change fast enough.
"For a century the car industry has sold us a dream of faster, bigger,
heavier automobiles," campaigner Helen Perivier said.
"The climate crisis means the new century requires a new dream of cars."
(Editing by Jason Neely)
Story by Marcel Michelson
REUTERS NEWS SERVICE
