Curious Divide: I feel like I'm missing something. 
                      I keep seeing a heavy flow of environmental stories in the 
                      media. At the same time, the presidential candidates seem 
                      to be avoiding environmental issues as if they were toxic.
                      
 
                      In my local paper this morning, I saw three interesting 
                      issue-oriented stories on environmental topics. (I'm 
                      starting to feel like a dinosaur on my block. Even though, 
                      like many people, I keep consuming more and more news via 
                      the Internet and less and less from printed sources, I 
                      still subscribe to my town's slowly-wasting-away 
                      newspamphlet, the Plain Dealer. This is mainly because my 
                      sons love to pore over the sports section, and it pleases 
                      me to see them reading instead of zombieing out on video 
                      games.) 
                       
                      One of these stories in this morning's paper talked 
                      about plastic shopping bags. Another pertained to
                      
                      compact fluorescent lights. 
                      And the third was a report about the CEO of a big 
                      manufacturer
                      
                      speaking out in 
                      favor of a proposed federal cap on carbon emissions. 
                       
                      Meanwhile, to test the other half of my theory, I just 
                      now did a Google News search for the terms "presidential 
                      campaign" + "environmental" + "green." (Google News 
                      compiles items from 4,500 news sources and updates them 
                      continuously.) In the past week, there have been a grand 
                      total of six stories that contain those keywords. And all 
                      six mention environmental issues in the context of the 
                      presidential campaign only in passing. 
                       
                      So why the disconnect? Why do journalists evidently 
                      think their readers are deeply attuned to environmental 
                      issues, while Hillary, Barack and John think voters 
                      couldn't care less about such issues? Whose finger is more 
                      on the pulse of the way Americans feel about the 
                      environment? Who's missing the boat here? 
                       
                      1+1+1 = Infinity: Speaking of missing the boat, 
                      here's an item from our Math-Challenged Journalists 
                      Department: Bloomberg.com ran a
                      
                      story last week 
                      about the challenges Sen. John McCain faces to keep his 
                      campaign in the spotlight now that he's sewn up the GOP 
                      presidential nomination. 
                       
                      The story contains this intriguing sentence: "Behind 
                      the scenes, McCain and his strategists also are working to 
                      bolster his economic, health care and environmental 
                      stances because they want him to project a stronger 
                      command of both topics." 
                       
                      I think Bloomberg.com needs to do some 
                      behind-the-scenes work to project a stronger command of 
                      arithmetic. 
                       
                      
                      Pete Fehrenbach is 
                      managing editor of Waste News. Past installments of this 
                      column are collected in
                      
                      the Inbox archive.

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