April 30, 2008
Five Years In, A Hybrid Owner Looks Back and Ahead
by Clint Wilder, Clean Edge
On April Fools' Day 2003, I drove a shiny new blue 2003 Toyota Prius off the
lot in Novato, California. I did note the irony of the 'holiday,' and hoped
I would not be proven a fool for purchasing what was then fairly new
technology, at least in the U.S. market. Five years later, I have not
regretted the choice.
Despite my more than 20 years as a technology journalist (17 years writing
about the high tech/Internet industry, 5 ½ years covering clean tech), I
have never been much of an ‘early adopter' of new technology. I still don't
have a PDA, for example, and have not yet yielded to the temptation of the
iPhone. So it was a bit of a leap of faith to embrace a hybrid five years
ago, when many advised me to wait until the carmakers had ‘worked out the
bugs' — and it was known that Toyota planned a completely-overhauled Prius
for the next model year just a few months later. But the lease on my
previous car was expiring, and a decision had to be made. Hybrid it was.
It wasn't easy. I decided that the 15-minute test drive around the
dealership area with the saleswoman wasn't enough. So I headed down to San
Francisco Airport and rented a Prius for a day from EV Rentals, the first
company to offer hybrid rentals; now most of the major rental companies do,
at some locations. My 24-hour test drive won me over. The car had plenty of
oomph for getting-on-the-freeway acceleration and driving uphill, and I
loved the great gas mileage and the all-electric mode at low speeds and
cruising downhill.
I had also considered the Honda Civic hybrid, but didn't like that it was
visually identical to the regular Civic. Call it green vanity, but I
actually wanted the one that was immediately recognizable as a hybrid. I
wanted to start conversations and help spread the word that you could get 44
miles to a gallon and drastically lower your emissions without significant
tradeoffs in comfort or convenience. I have to say, in the first couple of
years, I was struck by the number of otherwise well-informed, intelligent
friends and colleagues who asked me about the hassle of having to plug it
in. No wonder Toyota loudly touted the "no plug-in" factor in its ads. Now,
of course, I wish I could plug it in. But more on that below.
Five years later, I still love this car. In my case, Toyota's reputation for
quality has proven true; I've had virtually no maintenance problems. I've
never lacked for power, even in the hilly Bay Area (it's a tad loud when you
have to gun it up a grade, but there's always plenty of juice). I love
driving solo in the carpool lane at rush hour; California is one of several
states that allows hybrid drivers (though just those in the Prius, Civic and
old Honda Insight) to do that. Cliched as it may sound, I am like those
folks in the Prius ads who say they'd buy one again.
It was fun being an early adopter. Five years ago, there were less than
40,000 Priuses on the road in the U.S. (Toyota started selling them here in
late 2000). Seeing a fellow Prius driver was an event, worth a wave or nod
of acknowledgment. Now there are more than half a million here, and more
than a million worldwide. Sure, there are more in eco-centers like San
Francisco, but I spot them everywhere I travel around the U.S. In a true
tipping point, Prius sales in the U.S. in 2007 exceeded those of the Ford
Explorer, the top-selling SUV for more than a decade.
In addition to all the fellow Priuses that have appeared on the roads, so
much has changed in the past five years. Lots of good news in the business
of clean tech, with the wind, solar and biofuels industries roaring along,
venture and other investment dollars pouring in, and mainstream media and
politicians paying attention. Toyota, General Motors and others say they're
readying a plug-in hybrid — in my opinion, a real game-changer in clean
transportation — for the mass market. There have been some great strides on
the public-policy front at the state level, from California's landmark AB32
greenhouse-gas reduction law to the Regional Greenhouse Gas Initiative (RGGI)
in the Northeast. But of course, it's been woeful inaction and worse at the
federal level, as I outlined in a recent column. In five years, we have
indeed moved the needle forward on global awareness of the need for strong
action toward a cleaner energy mix and a greener world. But many of those
actions, like a global carbon cap, have not been realized.
On April Fools' Day 2013, I'd love to be buying a shiny new blue 2013
plug-in hybrid — and writing about excellent progress toward a clean-tech
future at all levels — state, federal, and global.
Wilder is Clean Edge's contributing editor, co-author of The Clean Tech
Revolution, and a blogger about clean-tech issues for the business section
of The Huffington Post. E-mail him at
wilder@cleanedge.com.
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