April 22

Sony Electronics Inc. has introduced a recycling program that allows consumers to drop-off any brand of small electronics for free at participating retail locations.

The GreenFill service is the nation´s first in-store, drop-off program sponsored by a consumer electronics manufacturer, according to the company. Consumers can drop off cameras, portable music devices, small laptops, cell phones and portable gaming devices at participating retail locations. At launch, 81 stores have joined the initiative.

"Sony´s GreenFill program is providing consumers with a convenient, sustainable solution for recycling small electronic products," said Mike Fasulo, executive vice president of San Diego-based Sony Electronics. Fasulo oversees the company´s corporate social responsibility initiatives.

Contact Waste & Recycling News reporter Joe Truini at 330-865-6166 or jtruini@crain.com

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