Solar Power Industry Remains Hot in California
Jan 03 - Oakland Tribune
Despite the turbulent economy, or perhaps because of it, solar energy
remains a growth industry in California.
The amount of electricity generated in the state by solar energy soared in
2008, and applications for rebates under the state's Million Solar Roofs
program reached record levels in the last five months of the year.
"While we don't have the final numbers yet, it appears we nearly doubled the
amount of solar installed in 2008 vs. 2007," said Molly Tirpak Sterkel,
director of the California Solar Initiative. "That's a magnificent story."
Experts attribute the surge in solar sales to a big increase in the federal
tax credit, an ongoing state rebate and new innovative financing programs,
as well as to mounting consumer concerns over global warming. The growth
comes despite a U.S. economy suffering from a battered stock market, severe
declines in house and car sales, and growing unemployment.
Perhaps 150 megawatts or more of new solar panels were installed in
California in 2008, Sterkel said, up from 81 megawatts in 2007. (In
California, one megawatt is enough electricity for 750 houses.)
She noted that California has more than half of the solar capacity in the
United States, and that the state ranks as the world's No. 4 solar entity
after Germany, Spain and Japan.
Solar's growth here is "somewhat surprising, as we expected the economic
downtown might have some dampening effect," said Damon Franz, an energy
analyst with the California Public Utilities Commission.
Sales increased because consumers now see solar as a safe economic bet, and
a hedge against rising energy prices, said Lyndon Rive, chief executive of
Solar City, a solar installer based in Foster City.
Others credit inaction, then action, by the U.S. Congress for boosting
solar. Fears that Congress wouldn't extend the federal solar tax credit past
the end of 2008 spurred activity in the early fall as consumers and
installers rushed to get projects completed by the end of the year. Then
once Congress extended the tax credit for eight years and lifted a $2,000
cap in favor of a 30 percent credit, consumers jumped in to be first in line
to get their systems -- and their credit -- after Jan. 1.
Combined, the federal tax credit and the California incentives can reduce
the cost of a residential solar system, which typically costs $25,000 to
$35,000, by as much as $14,000.
In the 24-month history of the California Solar Initiative, the busiest five
months for applications were August through December of 2008. More than
1,000 applications were received in August, the largest monthly number to
that point in the program's history, and the number reached a record 1,316
in December.
The California Solar Initiative is run regionally by public utilities.
Pacific Gas & Electric has collected many more applications than Southern
California Edison, which serves the greater Los Angeles area, or the
California Center for Sustainable Energy, which runs the program in the San
Diego area.
Through Dec. 31, applications in PG&E's Northern and Central California
territory represented 52 of the 79 megawatts for residential systems and 118
of 219 megawatts for nonresidential systems.
Chuck Hornbrook, PG&E's senior manager for solar and customer generation,
expects the utility to connect more than 1,000 solar systems to the grid in
January.
Many of those will be customers who had put off making the connection in
order to get the larger federal tax credit, he said.
"There's a big momentum," Hornbrook said.
Statewide, 18,199 homeowners or businesses have applied for rebates on 298
megawatts worth of solar panels since the program started in January 2007.
The goal of the California Solar Initiative is to have 3,000 megawatts of
solar power installed by 2016, and $3.3 billion have been allocated to three
programs to reach that goal.
On Friday, 1 Block Off the Grid, a San Francisco startup that negotiates
communitywide discounts for solar projects, said it had selected Solar City
for its next round of Bay Area installations, which includes San Jose.
While its original goal was to put solar on 75 homes, Dave Llorens, 1BOG's
general manager, said the company already has 667 people who have signed up
to have their homes evaluated.
Such communitywide efforts, Llorens said, push down solar prices while
providing homeowners with a well-vetted installer and a pre- negotiated
deal.
"It's the magic of knowing everyone else is getting the same deal," Llorens
said.
For Solar City, working with 1BOG means it doesn't have to spend as much on
advertising and sales calls to attract new customers. So it can offer
discounted rates, Rive said.
1BOG was acquired by another San Francisco startup, Virgance, in November,
which has expanded the solar-buying cooperative to 20 cities nationwide,
including San Jose.
In San Jose's Blossom Valley neighborhood, Fiona Marshall has signed up to
get a solar system via 1 Block Off the Grid. "They've done all the legwork,"
she said, adding that was important because she and husband Tim just had a
new baby.
It was the change in the federal tax credit that spurred their decision.
"Now we can have a solar system and not have to wait 20 years to break
even," she said.
Contact Matt Nauman at (408) 920-5701 or at mnauman@mercurynews.com.SOLAR
INCENTIVES-- Federal: In late 2008, Congress extended the federal tax credit
for solar systems by eight years, and waived a $2,000 tax cap in favor of a
30 percent tax credit. For most consumers, this makes putting a solar
photovoltaic system on their roof thousands of dollars cheaper.-- State:
Incentives from the California Solar Initiative decline as the number of
installed megawatts grows. Its residential incentives began at $2.50 a watt
and have dropped several times since. Customers scrambled to get the
$1.90-a- per watt rate before it fell to $1.55 a watt on Dec. 1. Other
incentive programs are available for new homes, low-income housing and
nonresidential systems.-- San Jose: This past summer, Mayor Chuck Reed
challenged local solar installers to offer systems to city residents that
required no money down. Several companies responded, including Horizon
Energy Systems, Petersen Dean Roofing, Power Solutions, REC Solar, Regrid
Power, Solar City, StablSolar and SunPower. But the city never endorsed any
of the installers and, unlike San Francisco and Berkeley, never offered
financial incentives for residents.
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