Daimler: The Dawning of the Age of Electric Cars
Jul 21 - Business Week
Talk to people in the auto industry, and you'll hear lots of reasons why
electric cars are years away from practicality. But "those are just
excuses," scoffs Tilo Schweers, director of Daimler's (DAI) electric Smart
car test project. A fleet of battery-powered Smarts is already in use in
London, he points out, and many of the feared drawbacks haven't
materialized.
Drivers haven't been left stranded on the streets when their cars run out of
juice, he says, nor is the cost out of line. Daimler leases 100 e-Smarts to
customers for 400 [$660] a month, which isn't cheap for a two-seat minicar.
But owners don't need to pay London's congestion charge, and they save on
fuel and maintenance, which brings the cost close to that of a conventional
vehicle. Daimler isn't losing money on the deal either, Schweers says -- the
leasing payments cover the company's costs even if there is no profit yet.
Schweers, who's obviously enthusiastic about his work, explains this as I
steer one of the electric Smarts around pylons set up on an unused airport
runway outside Stuttgart. Daimler invited journalists to the rural landing
strip on July 20 to try out its growing array of electric, hybrid, and
hydrogen-powered vehicles. Many are prototypes, but the Smart I'm driving
saw everyday use in London before Daimler shipped it back to Germany. The
wear shows in the nicked interior and slightly faded upholstery.
Technology Advances
There are plenty of obstacles to be overcome before the streets are swarming
with emissions-free vehicles. And Daimler's top executives sound more
cautious than Schweers when they talk about alternatives to the internal
combustion engine.
But this well-broken-in Smart suggests that the day when electric cars are
commonplace may not be as far away as some skeptics think. "Electric-vehicle
technology has made enormous progress," Mercedes R&D chief Thomas Weber told
reporters.
For now, Daimler is still putting most of its energy into optimizing
internal combustion engines. The company's Mercedes unit is pushing down the
fuel consumption of the company's luxury cars with measures such as
turbocharged diesel engines, lightweight materials, and tires with lower
rolling resistance. Mercedes has also begun offering hybrids, beginning with
the top-of-the-line S-Class, which went on sale in June. Weber promises
full-size luxury cars with economy-car fuel consumption within a few years.
But more exotic technologies are further along than many people outside
Daimler probably realize. The most advanced on view July 20 was the Mercedes
BlueZERO E-Cell prototype, a four-seat electric car with lightweight
construction and transparent solar cells on the roof. Because it's a one-off
experimental car, journalists weren't allowed to drive it. That honor was
reserved for R&D chief Weber. "Fascinating, eh?" he exclaimed, as he zoomed
around the runway with me in the backseat.
No Performance Trade-Offs
Electric cars don't have to be compacts. Daimler also displayed a hybrid
version of its Sprinter commercial vehicle, which in this case was fitted
out as a minibus with seven rear seats. The hybrid Sprinter can run solely
on battery power, which could be important in coming years as some European
cities impose strict emissions limits on center-city traffic.
Mercedes also showed off a modified B-Class midsize four-seater that runs on
a hydrogen-powered fuel cell and emits only water. My short test drive on
rural roads made it clear that drivers don't have to make any performance or
comfort trade-offs with such a car. On the contrary, the fuel cell provides
snappy acceleration and is much quieter than a conventional diesel- or
gasoline-powered power plant. Daimler managed to squeeze all the drive
components underneath the floor, so the car has just as much space as the
conventional B-Class. Working in combination with a battery -- a sort of
hydrogen hybrid -- a fuel-cell car could have a range of 360 miles [660km],
Daimler says.
The problem, of course, is that there aren't yet many places to tank up with
hydrogen. And the environmental benefits are largely canceled out by the
lack of an economical and environmentally friendly way to produce hydrogen.
[Currently most hydrogen is synthesized from natural gas.]
Electric Cars in the City
Emissions-free vehicles that rival conventional autos in range and cost are,
in fact, probably years -- even decades -- away. But electric cars for city
use could come much sooner. Daimler plans to extend the London test to
numerous other cities in Europe as well as the U.S. next year. Daimler
hasn't decided which cities will get the e-Smarts, but certainly New York
and one of California's major cities will be included. Project manager
Schweers says he has been flooded by requests from cities wanting to be
included.
The company says the London experience shows that the 60-mile range is
plenty for most users. The cars proved most useful for commercial fleet
customers, who could deploy the Smarts for shorter urban trips and
conventional vehicles for longer voyages. By the same token, the electric
cars worked well as a second vehicle for families. Most people charged the
cars at home overnight, which also makes sense from an environmental point
of view. Power plants tend to be underutilized in the late evening. As with
the other emissions-free vehicles, Daimler managed to fit the components
under the floor, so there was no loss of luggage space [which was never very
ample in the Smart anyway].
The next generation of electric Smarts will have more advanced lithium ion
batteries supplied by California's Tesla, in which Daimler earlier this year
bought a 10% stake. If all goes well, Daimler will begin selling the
electric Smarts commercially in 2012. Initially, the numbers will be
relatively small but still significant -- at least 10,000 units. "The age of
electric mobility won't take place all of a sudden," R&D chief Weber
cautions. Already, though, "performance has reached a new dimension."
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