The Big Pivot: New York Times columnist Thomas
Friedman is raising eyebrows with his recent
proclamation that
the current economic meltdown will develop into a historic
fulcrum that fundamentally alters the way our society
consumes energy and resources.
The NYT also published this provocative
report today about
the alleged death of conspicuous consumption, floating the
theory that this recession's severity and length will
produce a new generation of thrifty misers the likes of
which we haven't seen since the Great Depression.
Clearly, consumer spending has taken a big dive, and,
as recently noted here, other indicators such as waste
volume are following suit. But I continue to believe that
the future direction and dimensions of this downturn are
utterly unknowable; that the prognosticators haven't a
clue; and that as we scuffle through this mess we will
encounter many surprises -- good and bad -- along the way.
Newfangled Networks: Speaking of changing how we
consume energy, the Washington Post today published this
article about
"smart grid" techology and a new group of economic
stimulus-funded test projects aimed at making it easier
for businesses and consumers to cut consumption in
relatively painless, nondisruptive ways:
"Smart grid refers to an array of switches, sensors
and computer chips that will be installed at various
stages in the energy-delivery process -- in power
stations, in electricity meters, in clothes dryers -- in
the next two decades, if the vision holds and the
technology works."
This is sophisticated, space-agey stuff. As I read the
article, "The Jetsons" theme song started playing in my
head. "... Here's George Jetson ... his boy, Elroy ..."
We'll keep an eye on companies like Duke Energy, one of
the big players in the smart grid movement, and places
like Boulder, Colo., and Cincinnati, Ohio, where pilot
programs will soon be starting up.
Pete Fehrenbach is
managing editor of Waste & Recycling News. Past
installments of this column are collected in
the Inbox archive.
w w w . w a s t e r e c y c l i n g n e w s . c o m
copyright 2009 by Crain
Communications Inc. All rights reserved.