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Everyone in the solid waste industry knows the general public hates landfills. And despite all the efforts of landfill operators to improve the quality and educate the citizenry, the attitude is getting worse, not better.

A recent survey of residents about their preferences on land use by the Saint Consulting Group reports that 78% of the respondents would oppose the idea of landfill development in their hometown. That makes landfills more objectionable than casinos, aggregate quarries, nuclear power plants and other types of power plants. We´d much rather have a Wal-Mart in our backyard than a landfill, according to the study.

The group did a study two years ago and landfills tied casinos as equally objectionable at 76%. Maybe casinos are becoming more popular.

I wonder now if the economic crisis we´re going through isn´t an opportunity for landfill operations to make a stronger case for themselves. Stress the financial benefits to city councils. Landfills can generate tax revenue from unused land.

More positively, landfill gas capture is an energy source that not only can provide communities with funds, but it´s also a clean energy source that should appeal to the public.

Now, I´m realistic. No matter how desperate times are, people aren´t going to want a landfill in their backyard. (Although I´m still wondering how they´d prefer a nuclear power plant.) It´s all relative. These economic times are prompting all of us to re-evaluate our priorities. It might be too strong to say people will become receptive to the idea of a landfill, but they might be more open to at least listening to the arguments more closely.

Landfill operators have always had to overcome a lot of obstacles, and not all are fact based. People still perceive landfills as smelly, unsafe dumps. They also want to believe that we should recycle, reduce and reuse everything.

Maybe we should, but we don´t. Fact is, roughly two-thirds of our waste still ends up in landfills. If they can help a community´s economy, that seems to me to have added persuasion these days.

Allan Gerlat is editor of Waste News. Past installments of this column are collected in the Inbox archive.

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