Northwest Retailers Anticipate Consumer
Demand for Energy-Efficient Electronics
Nov 10 - Business Wire
A difficult economy coupled with rising energy costs are likely to
impact holiday purchases this year, with many shoppers choosing
energy-efficient electronics to reduce household energy bills. In
partnership with supporting retailers and utilities throughout the
region, the Northwest Energy Efficiency Alliance (NEEA) brings an
energy-efficient electronics program to regional consumers, making the
most energy-efficient televisions on the market available this holiday
shopping season.
"Recognizing that numerous television models are now more energy
efficient than the ENERGY STAR standard, Best Buy is proud to partner
with NEEA and the consumer electronics program to assist our customers
in identifying super energy-efficient television models," says Thad
Carlson, Sr. Manager, Environmental Affairs, Best Buy.
According to the International Energy Agency, consumer electronics
represent the largest growing category of household power demand in the
world, a trend reflected in northwest regional power consumption
patterns.
"Here in the Northwest, there are now more televisions per home than
people. This, combined with the fact that technology is available to
reduce their electricity consumption by 30 to 50%, makes efficiency
improvements in televisions among the largest single sources of
conservation potential in the region," says Tom Eckman, NW Power and
Conservation Council.
In addition to household energy savings, an energy-efficient TV purchase
brings significant collective benefits for regional energy use,
resources and ecosystems. "If all consumers in the Pacific Northwest
purchased more energy-efficient TVs over other models, we could save
enough electricity to power all the homes in Seattle for one year," says
Stephanie Fleming, senior manager of the NEEA residential sector.
"Northwest consumers would save an estimated $60 million in annual
energy costs and reduce greenhouse gas emissions by the equivalent of
removing 60,000 cars from the road," she added.
Shoppers should look for their local utility and ENERGY STAR® logos on
products at major retailers, including: Wal-Mart, Best Buy, Costco,
Sears, Sam's Club and Kmart. Independent community retailers will also
soon begin to participate in the energy-efficient electronics program,
so customers should inquire about the availability of these TVs.
"We believe the simple, in-store messaging adjacent to qualifying
televisions and carrying the ˜Save More' message will allow our
customers a choice of several top-tier energy-efficient television
models as energy efficiency becomes a more relevant consideration in
their purchase experience," notes Carlson.
All televisions promoted through this program meet and exceed the
stringent ENERGY STAR® specifications. ENERGY STAR is a joint program of
the U.S. Environmental Protection Agency and the U.S. Department of
Energy helping consumers save money and protect the environment through
energy-efficient products and practices. The consumer energy-efficiency
program is the result of a multi-state, multi-partner collaboration
initially launched by California-based utilities, Pacific Gas and
Electric Company (PG&E) and Sacramento Municipal Utility District, which
have collaborated with NEEA to support the Northwest launch.
For more information about the program and products, please visit:
www.energyefficientelectronics.org.
The Northwest Energy Efficiency Alliance (NEEA) is a private non-profit
organization funded by Northwest utilities, the Energy Trust of Oregon
and the Bonneville Power Administration. NEEA works in collaboration
with its stakeholders and strategic market partners to accelerate the
sustained market adoption of energy-efficient products, technologies and
practices. NEEA's market transformation efforts address energy
efficiency in homes, businesses and industry.For more information about
NEEA, please visit: www.nwalliance.org.
Interview with local retailer and utility representatives available upon
request.
Please contact: Stephanie Swanson, 971-246 -- 1732 or
stephanieswanson@marketshiftstrategies.com.
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