And just like that, America's
strongest voice for recycling is
gone. What kind of lasting damage
that will do to the cause of
recycling remains to be seen, but it
won't be small.
The NRC's board of directors
voted to dissolve and file for
Chapter 7 bankruptcy Sept. 2, and
the organization closed its doors 2
days later after 30 years. There are
many explanations as to why it
happened, but the faltering economy
is a big one cited by the NRC's
board. One ramification of that, the
board said, was reduced corporate
sponsorships.
And therein lies a big problem I
have with the NRC membership on this
whole sad story. The association
announced Aug. 27 that membership
rejected a proposal to merge with
Keep America Beautiful. The NRC
closed its doors 10 days later. Gee,
I guess they were serious about
being in financial trouble.
KAB promised to take care of the
NRC's $500,000 in debt and let them
operate much as before. But merger
opponents thought the NRC would be
crawling into bed with corporate
interests, as they saw KAB as
heavily supported by the business
community.
Many of those same opponents were
displeased with the recent direction
of the NRC, believing it was doing
too much with companies like
Coca-Cola. Even now, with the NRC in
ashes, people on the Internet sites
like Green Yes are screaming about
not getting involved with evil
corporations.
Yes, those same evil corporations
that helped keep the NRC afloat for
years.
The economy and the world are too
complex to expect financial support
for a venture with little more than
good intentions. Grass roots
organizations need some well-heeled
backing.
That doesn't mean compromising
your basic goals. It actually should
be an opportunity to become much
broader and stronger if you're
looking at the big picture.
There's a segment of the NRC folk
that are the classic
bite-off-your-nose-to-spite-your-face
folks. They wanted the NRC to keep
its recycling mission pure. Now it's
dead as a viable, national voice.
Pure and simple.
Allan Gerlat
is editor of Waste & Recycling News.
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