Outlook for commercial and industrial solar water heating markets to be presented in March 24th web conference with SEIA, CALSEIA and AltaTerra Research.

Outlook for commercial and industrial solar water heating markets to be presented in March 24th web conference with SEIA, CALSEIA and AltaTerra Research.

PALO ALTO, California, February 16, 2010 -- AltaTerra Research is pleased to announce the web conference, "Heating Up in 2010?: The Outlook for U.S. Commercial and Industrial Solar Water Heating Markets," to be held Wednesday, March 24th at 11:00 am Pacific / 2:00 pm Eastern.

Participants will hear from Sue Kateley, Executive Director of the California Solar Energy Industries Association (CALSEIA), Les Nelson, Chair of the national Solar Energy Industries Association (SEIA) Solar Thermal Division, and Jon Guice, Managing Director of Research at AltaTerra Research.

"Right now, solar water heating systems are not widely used by North American businesses," said Guice. "However, new regulations and legislation in California, Hawaii and other states, combined with changing economics, mean that trend may change this year."

Featuring the latest information on incentives, legislation, and regulations affecting the solar water heating (SWH) market, this web conference will address key questions facing SWH product and services companies, such as whether the non-residential market is poised for take-off, what the value proposition is of commercial, institutional and industrial SWH, what incentives are currently available, which industries and sites are best suited for the application of SWH, and what challenges to widespread adoption remain.

Further information and registration are available online at www.altaterra.net/event/swh. A limited number of press passes are available. Press pass requests may be submitted at www.altaterra.net/?presspass.

About AltaTerra Research
AltaTerra Research is a research consultancy specializing in sustainable business and the commercial marketplace for clean technology solutions. Through research reports, executive events and advisory services, AltaTerra helps forward-looking organizations improve resource-efficiency in their operations and capitalize on new 'green' market opportunities. From our headquarters in Silicon Valley, we have been serving a global base of corporate, institutional, and government clients since 2007. More information is available at www.AltaTerra.net.

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