NRG plans flat-rate deal for unlimited charges for
electric cars
Jun 23 - McClatchy-Tribune Regional News - Elizabeth Souder The Dallas
Morning News
NRG Energy Inc. is about to offer Texans the first all-you-can-eat
electric vehicle plan.
The power company, which owns Reliant Energy, will introduce an electric
vehicle refueling service early next year. The service will include
unlimited charges at home and at charging stations throughout Houston.
It will cost around $60 to $80 a month.
By midyear, the company aims to offer the same service to drivers in
Dallas, said Michael Harrigan, NRG's new vice president of electric
vehicle services.
The idea is to offer electric vehicle buyers "a very clean, easy
experience fueling the vehicle," Harrigan said after a Dallas Regional
Chamber panel discussion Tuesday.
Harrigan said he wants to keep the cost of refueling an
electric car below the cost for a gasoline car. And he hopes that by
making refueling easy, he can expand the market for electric vehicles
beyond environmental enthusiasts.
The monthly rate will include leasing and installing a home refueling
station, charging at stations around town and emergency charging, in
case a driver runs out of juice.
If a driver is within 25 miles of the city center, he will always be no
more than five miles from a refueling station.
The stations will be at national retail chains, such as coffee shops and
electronics stores, he said. At-home refueling will take a few hours,
but charging at public stations will take about 15 minutes.
Service contracts will probably be around three years long, Harrigan
said.
At first, electric vehicle customers would have to buy their household
electricity from Reliant to get free vehicle charges at home.
Harrigan said NRG might negotiate deals with other retail electricity
providers to offer the service.
NRG competitors are developing their own electric vehicle service
offerings. TXU Energy will offer a service once Nissan and Chevy roll
out their electric vehicles next year, said TXU's vice president for
public affairs, Brian Tulloh.
Tulloh said he isn't ready to describe TXU's service. It will probably
involve charging customers less to juice up at night than during the
day. He said it's challenging to decide what service plan customers
would prefer because people don't have the cars yet.
"It's one of those things it's tough to research with customers because
they don't know what they want," he said.
TXU Energy is working with policymakers to eliminate issues that might
deter customers. For example, he said TXU is urging local governments to
adopt uniform, simple permitting for residential charging stations.
Expanding the consumer market for electric vehicles means more business
for such services. It also means more demand for power. NRG is the
second-largest power generator in Texas, and TXU's sister company,
Luminant, is the largest.
The electric companies aim to grab market share from the oil companies.
Harrigan said it's symbolic that NRG leased offices in Houston for the
electric vehicle unit in a defunct Hummer dealership.
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