A 1912 advertisement for the Detroit Electric
Almost every day, we hear about advances in the development
of practical electric cars. Those advances won’t mean much,
however, if no one is buying the things. With that in mind,
ZPryme Research and Consulting recently conducted a web-based
survey of 1,046 men and women across the U.S., asking how they
felt about various aspects of buying an EV (electric vehicle).
First of all, only 8.5 percent of respondents said they were
very likely to buy an EV within the next two
years, although 28.7 percent considered themselves
somewhat likely. Of the remaining somewhat
or very unlikely respondents, 25.8
percent said they were somewhat likely to buy
an EV in the next five years.
Why get one?
The top reason for buying an EV would be the price of the
vehicle, according to 66.8 percent of those surveyed, with fuel
savings coming in as the number two reason, at 50.4 percent.
Although it was not cited as a reason for buying an EV,
64.1 percent of respondents who were very or
somewhat likely to purchase within the next two
years said that environmental concerns were very important to
them. Of those that were very or
somewhat unlikely to buy, only 32.4 percent were very
concerned about the environment.
Of all the people surveyed, 31.1 percent said they
would be willing to pay more for for an EV than for a
conventional vehicle, with 12.6 percent saying that they would
pay up to $5,000 more, and 5.2 percent stating they would pay
$10,000 more.
Range and charging time
Within the very to somewhat likely
within two to five years group, 33.7 percent said that 400 miles
(644 km) would be a sufficient range, while 33.3 percent were
willing to settle for 300 miles (483 km). When it came to
acceptable charge times, 32.1 percent indicated 4 hours, 18.1
percent indicated 6 hours, and 20.0 percent would wait for 8. If
it were possible to pay a premium to charge their cars faster,
87.4 percent said they would opt for it. The ability to charge
one’s EV at home is also a big deal, with 93.2 percent
describing it as very important.
What they would buy
As far as makes and models goes... well, people aren’t going
to buy a car if they aren’t aware of its existence. When asked
which EVs they had heard of, respondents listed the
Chevrolet Volt (53.1 percent),
Ford Focus EV (49.1 percent),
Nissan Leaf (30.8 percent) and
Tesla Roadster (16.8 percent) – brands such as BYD and ZAP
sat somewhere under 5 percent. When it came to which automaker
those surveyed would like to buy an EV from, five
brands stood out: Ford (17.8 percent), Toyota (16.7 percent),
Chevrolet (16.0 percent), Honda (12.6 percent) and Nissan (7.1
percent).
Regional differences
While there were no strong differences in how
receptive people in different geographical quadrants were to
EVs, the western states were the most welcoming, with 40.1
percent of respondents categorizing themselves as likely
to buy an EV. The south and northeast U.S. came in next at 37.3
and 37 percent, respectively, with the midwest coming in lowest
at 35.3 percent.
What needs to be done
At the end of its 71-page report on the results of the
survey, ZPryme makes some predictions on what will need to
happen in order for EVs to become
widely accepted. For one thing, it suggests, the vehicles
should be
integrated with the Internet, wireless networks, telematics,
and users’
smartphones. The "likely" group is
apparently a techie bunch, and would be more interested in
vehicles that take full advantage of current technologies.
A
Smart Grid that manages municipal power systems will also be
essential, in order to avoid blown transformers and black-outs
due to overloads from all those charging batteries. Likewise, a
charging infrastructure will need to be put in place,
allowing users plenty of opportunities to recharge in the field,
but also at home. That charging also needs to be required less
often, with the development of low-cost batteries that can go
250 to 350 miles (402 to 563 km) on one charge. The lower-cost
batteries should help bring the total price of an EV down to
that of a conventional vehicle, which is another challenge that
reportedly must be met.
Finally, and not surprisingly,
Zpryme suggests
that “Consumer education is at the heart of EV adoption.”
Regardless of what advances are made in EV connectivity, range,
convenience and price, consumers still won’t purchase electric
cars if they’re holding onto their old misconceptions.
Copyright © gizmag 2003 - 2010 To subscribe or visit go to:
http://www.gizmag.com