GREEN ENERGY, WHICH THE OBAMA
ADMINISTRATION hailed as the solution to
American unemployment, may instead become the
battleground of a new trade war.
And the fighting may take place not only in rapidly
growing emerging markets like China and India, but
also in the U.S. market itself - still the biggest
market for renewable energy and the one most open to
foreign competitors that often benefit from
subsidies or protection at home.
In the meantime, the federal stimulus money for
green energy investments that was supposed to create
new jobs in the United States mostly ended up in
China, critics charge, raising hackles in Congress.
"There has been some political backlash,"
acknowledges Matt Kaplan, associate director of
North American research at IHS's Emerging Energy
Research.
Last year, he notes, a controversy erupted over
Cielo Wind Power's plan to buy 240 wind turbines
from China for a $1.5 billion wind farm in Texas
with stimulus funds covering 30 percent of the cost.
Angry lawmakers in Washington demanded that
restrictions be put on stimulus spending so that
they benefited American workers.
"Lots of stimulus money went to China, and not just
for green energy," says Kevin Kearns, president of
the U.S. Business and Industry Council, which
represents small and medium-sized manufacturers.
"Many things bought with stimulus money are things
we no longer make."
Many of the components for wind turbines and solar
cells have become commoditized, giving an automatic
advantage to countries with low-cost production. In
addition, China and India, among others, protect
their domestic manufacturers with subsidies and high
local-content requirements.
To be sure, there are countervailing trends. Partly
in reaction to the political backlash, and partly
because it's simply more efficient to assemble wind
turbines near the actual market, foreign producers,
including Goldwing of China and Samsung of South
Korea, are investing in manufacturing capacity in
the United States.
Solar energy, notes Jason Eckstein, a research
associate at Lux Research, is a relatively immature
industry and still very fragmented, so that U.S.
companies with innovations in design can keep a
competitive edge.
For huge multinationals like General Electric, which
operate manufacturing plants around the world, such
trade restrictions are less important because they
can install capacity in China or India to meet
local-content restictions.
"GE shareholders may benefit, but not American
workers," Kearns observes. "I disagree that what is
good for GE is good for America."
The new round of anticompetitive measures in
emerging markets comes after European subsidies to
wind and solar equipment suppliers helped domestic
companies there gain substantial global market
share. Denmark's Vestas is the world's biggest
supplier of wind turbines, while Germany's Siemens
and Spain's Gamesa are also major players. German
solar cell manufacturers like SolarWorld benefited
from generous tax breaks granted to residential
solar use.
But now Chinese manufacturers, nurtured in their
home market through subsidies and preferential
contracts, have captured about half of the global
market for wind turbines. Also, most other
manufacturers of wind turbines outsource much of
their component production in China.
Using their advantageous cost structure, these
Chinese manufacturers now are targeting the U.S.
market, where they don't face the same restrictions
U.S. manufacturers face in China.
"They will dump as much as necessary to win market
share in the United States," Kearns says.
India has embarked on an ambitious national solar
mission to install 20 gigawatts of new solar
capacity by 2022, but it is restricting foreign
producers by imposing stringent local-content
requirements for crystalline silicon solar modules
and for solar thermal equipment. A recent study by
Lux Research tipped India as the fastest-growing
market for solar energy.
But, says Lux Research's Eckstein, U.S. or European
manufacturers should not expect to be competitive in
the crystalline module India is protecting.
"You don't really want to be in the business of
making commodity products in high volume," he says.
Instead, Eckstein says, Western companies should be
focusing on "disruptive technology" that is
competitive by being more efficient.
So, for instance, the thin-film cadmium telluride
cells produced by First Solar, among others, are
exempt from the local-content restrictions in India
because this advanced technology is produced in a
single process and requires a much bigger capital
investment upfront. However, First Solar
manufactures only 17 percent of its solar cells in
its U.S. plant in Perrysburg, Ohio, with the rest
made in Europe or Asia.
The Business and Industry Council's Kearns cautions,
however, that U.S. producers should be under no
illusions that innovation can continue unless U.S.
companies can also be involved in manufacturing.
"R&D and manufacturing are inextricably linked," he
says. "R&D will be done where manufacturing is done.
There's a feedback loop in developing these
products."
In fact, when GE in December announced the sale of
another 248 wind turbines in Brazil, the company
noted it was investing $200 million for new wind
turbine and aeroderivative product developments in
that country, including its newest multidisciplinary
research and development center in Rio de Janeiro.
Some experts think the main advantage enjoyed by
Chinese companies is not the low cost of labor.
"Labor costs are the least important factor," says
Ian Bowles, who was state energy secretary in
Massachusetts until the end of last year.
"Government-backed capital is the most
distinguishing factor," he says.
Massachusetts, for instance, wooed Evergreen Solar
to the state with $43 million in state aid. The
company built a new factory in Devens in 2008 - too
soon to benefit from federal aid in the stimulus
program, but just in time for the cratering in solar
cell prices that threw all of Evergreen's cost
calculations out of whack.
As a result, the company said in January it will
shutter its brand new Massachusetts facility in
favor of building a new plant in China with
substantial government aid.
"We supplied 8 percent of their capital needs,"
Bowles says, "and China is supplying 60 percent. No
state can compete with that."
Bowles blames the U.S. Congress for failing to adopt
a renewable energy standard or a clean energy
standard to remove the uncertainty regarding
investment in the United States and unlock capital
for American producers.
"There's been a real lack of commitment at the
federal level," he says. "In just a few years, we've
gone from being potentially No. 1 to playing
catch-up."
EER's Kaplan agrees. He says the future of the U.S.
industry depends on getting overarching legislation
from Congress on renewable and clean energy. "That's
going to be the linchpin in creating a more stable
industry," he says.
In addition, Kearns says, the United States has to
get serious about leveling the playing field for
U.S. companies to produce at home.
"You can't beat something with nothing," he says.
"You can't beat a heavily subsidized industry in
China by talking it up in the United States."
It's not so much a question of matching the Chinese
subsidy for subsidy, but, in addition to formulating
a comprehensive energy policy, also enacting more
industry-friendly measures like a reform of
corporate income tax and an easing of the regulatory
burden that applies across the board to American
manufacturing. Where dumping is involved, it might
require more radical measures, such as a border tax
on certain imports.
In the meantime, few U.S. companies seem eager to
seek redress for protectionist practices in China or
India. They prefer instead to go for whatever part
of the action they can get, generally partnering
with local companies that can obtain the subsidies
and contracts.
A case that the U.S. government is finally bringing
against China over wind turbine subsidies
demonstrates how ineffective the clunky enforcement
machinery for trade agreements can be. The Office of
the U.S. Trade Representative in December sought
consultations with China under World Trade
Organization provisions for dispute settlement.
The consultations, which go back to a petition filed
in September by the United Steelworkers, concern a
single subsidy fund that specifies local-content
requirement in contravention of WTO rules. However,
this fund was only one of several items in the USW
petition. Prior to going to the WTO, the USTR found
in bilateral consultation with China that two other
subsidy funds were no longer active and China
promised to end certain other discriminatory
practices.
For the USTR, the move to the WTO is an example of
how it works to enforce U.S. rights under trade
agreements. "For U.S. companies to continue to grow
and innovate in clean energy technology, it is
important that all countries producing clean energy
products and services follow international trade
rules and policies that encourage trade and
investment," affirms USTR spokeswoman Nkenge Harmon.
For U.S. manufacturers, however, such interventions
offer little relief. Says former Massachusetts
official Bowles: "It really is a case of fiddling
while Rome burns."

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