After ballot defeat, activists still push to
label genetically engineered food
On Election Day, Proposition 37 — "The
California Right to Know Genetically Engineered Food Act" —
was defeated, 52 percent to 48 percent. If it had been
approved, California would have been the first state to
mandate the labeling of genetically engineered food.
Supporters of the initiative were mostly organic-food
proponents hailing from across the country. They have not
given up. Since the defeat, they have been spending time
picking up the pieces, beginning and continuing similar
campaigns in other states, especially Washington.
“We’re just calling it Round 1 of the food fight of our
lives,” said Melinda Suelflow, a campaign coordinator for
the Organic Consumers Association. “We’re not calling it an
all-out defeat. We just lost the last battle.”
The Organic Consumers Association, which is based in
Minnesota, was simply outspent by the opposition, Suelflow
said. Advocates spent $8.7 million in support of Prop 37.
The opposition, led by big names such as Monsanto and
Pepsico Inc., spent $45.6 million.
A Los Angeles Times poll earlier in the year showed
overwhelming public support for Prop 37. The “No to 37”
campaign may have prevailed because of a late advertising
blitz warning consumers that labeling foods would be costly.
After the Organic Consumers Fund, the largest supporting
donor was Chicago-based Mercola Health Resources, which
pledged more than $1.1 million.
The company’s founder, Joseph Mercola, said genetically
engineered crops are risky because they are modified to be
resistant to many herbicides. This makes large-scale farming
easier, because farmers can indiscriminately spray chemicals
on large swaths of the land, killing weeds without harming
the crops.
But the widespread use of these chemicals may result in
residues on the crops that have been shown to be harmful to
humans in large doses. The most notorious of the herbicides
is Roundup, invented by Monsanto, the top donor to the “No
to 37” campaign with more than $8 million in contributions.
Mercola, however, is still optimistic about the future of
food labeling.
“I believe labeling has now become inevitable for the United
States, and that is primarily due to the attention that Prop
37 received,” said the osteopath and wellness entrepreneur.
“When you consider what’s at stake, I will do everything I
can for our basic right to know what’s in the food we eat.”
Mercola was disappointed by the relative lack of financial
support for Prop 37, which he sees as a major obstacle to
the passage of labeling laws. Many companies support
labeling, but contributed little or no money to the
campaign, he said.
“Standing up against these major industries is not something
for the faint-hearted,” Mercola said. “When multinational
chemical corporations influence what we eat, we run into
serious health and environmental problems.”
The labeling of genetically engineered foods may be distant,
especially in the Midwest, which is not as progressive as
the West Coast, Suelflow said. Consumers who want to avoid
those foods can still take their own precautions. Corn, soy,
sugar beet and cottonseed are the most common genetically
engineered crops, according to the Organic Consumers
Association, so consumers might choose to purchase organic
versions of those products.
Concerned consumers can also lobby, which Suelflow says will
make a difference against the opposition’s huge financial
resources.
“Citizens need to start contacting their legislators. They
need to start local,” Suelflow said. “Our strength lies in
the grassroots because the people are behind this issue, and
the people want truth in labeling. They want to know what
they’re eating.”
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