Consumer Support for Clean Energy Has Declined Significantly Since 2009Location: Boulder Among the 13 clean energy concepts, Biofuels suffered the most precipitous decline in favorability, dropping 17 points from 56% in the 2009 edition of Pike Research’s survey to 39% by 2011. Favorability ratings of Smart Grid and Clean Coal were tied for the second largest decline, each falling 10 points over the two-year period. The percentages of survey respondents stating that they had either a “very favorable” or “favorable” view for each of the 13 concepts in 2011 were as follows: · Solar Energy: 77% · Wind Energy: 71% · Hybrid Vehicles: 61% · Electric Cars: 55% · Natural Gas Cars: 51% · Clean Coal: 42% · Nuclear Power: 40% · Biofuels: 39% · Smart Meters: 38% · Smart Grid: 37% · Carbon Offsets/Credits: 19% · LEED Certification: 18% · Cap and Trade: 14% Carbon Offsets/Credits garnered the largest percentage of “strongly unfavorable” or “somewhat unfavorable” views from survey participants, with a 25% unfavorable rating, followed closely by Nuclear Power with a 23% unfavorable rating and Cap and Trade with a 22% unfavorable rating. LEED Certification, the green building certification program administered by the U.S. Green Building Council, suffered from a very low level of familiarity among respondents – 45% stated that they were unfamiliar with the program, the lowest level of familiarity of any of the 13 energy and environment concepts. A full copy of the white paper is available for free download on the firm’s website.
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