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ESCONDIDO, CA - Dr. Bronner's Magic Soaps, family-owned maker of the top-selling natural brand of soap in North America, announced today that they have donated another $250,000 to Proposition 37, The California Right to Know Genetically Engineered Food Act.

Prop. 37 is a common-sense November ballot measure that will help consumers make informed choices about the food they eat. Written with broad input from food groups, science, and health experts Prop. 37 will require clear labels letting consumers know if the foods they are eating are genetically engineered.

However, Prop. 37 has been losing support in voter polls due to the impact of relentless and deceptive TV attack ads funded by pesticide and junk food manufacturers. At the rate of at least a $1 million dollars a day the ads mislead voters into thinking that a simple labeling law is somehow a plot by trial lawyers to get rich while food prices sky rocket. These same arguments against consumers' right to know have been made against every previous labeling regulation such as calorie and allergen disclosure. Despite being vastly outspent, the Yes on 37 campaign has demonstrated through internal polling that their simple ad reminding voters of their fundamental right to know what's in their food cuts through the flak.

"Chemical corporations are outspending consumer groups 10 to 1 in California, so we felt we had to step up with another major donation to 'Yes on 37'," said David Bronner, President of Dr. Bronner's Magic Soaps. "It's wrong that American democracy is hijacked by pesticide manufacturers who spend vast sums of money to keep consumers in the dark. The opposition's lies on TV will be answered this final crucial week before Election Day, while a huge grassroots surge reaches voters directly. If enough voters are reminded of their own rights and power, Prop. 37 can win."

"Genetically engineered foods should have been labeled from the get-go in the 1990's," says Bronner.  "Pesticide companies genetically engineer DNA from bacteria into food crops to either produce or tolerate the pesticides they sell.  Their business model is rapidly failing in the face of superweeds and superbugs resistant to their poisons.  Pesticide companies like Monsanto and Dow are now doubling down and engineering resistance in food crops to much more toxic weed killers such as Dicamba and 2,4 D, the main ingredient in Agent Orange."

"These pesticide companies have demonstrated they will spend any amount needed to keep the public in the dark about the secret changes they have made to our food. We have a right to know if our food has been genetically engineered, just as citizens in over 61 other countries do, including Europe, Japan, even China. Prop 37 is just the beginning. The writing is on the wall, win or lose we have sparked a movement. We will have the right to know in this country sooner versus later."

More information on Prop 37 and the TV ad Dr. Bronner's is helping to sponsor can be found at http://CaRighttoKnow.org.

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