Oil Companies Sliding Out of Green Energy While Others are Venturing In

Ken Silverstein | Apr 08, 2013

Raising capital in today’s economic climate is a challenge. To that end, energy companies are at a crossroad -- to invest solely in their core operations or to expand the boundaries and to venture into ancillary areas.

One of the few industrial components to have thrived over the last five years is that of the oil industry, which has taken some of its vast wealth and risked it to help build tomorrow’s energy technologies. And while the segment has not gone completely sour on alternative energy, it is now saying that it is getting more bang for its buck by investing in oil and gas development. What does this portend for the future of renewable energy and where those projects might raise funds?

“We’ve thrown in the towel on solar,” says BP’s Chief Executive Bob Dudley before an IHS CERAWeek audience. “We worked on it for 35 years and never made any money.”

Dudley’s comments are taken from blog in FuelFix.com, which point out that oil companies are having doubts about their investments in wind and solar, among other alternative energies. For example, the story also references an energy economist at the University of Houston, who says that $50 million spent developing shale plays will create $250 million in value whereas the same money spent on a wind far will leverage just $10 million in value.

BP, of course, is still embroiled in the legal morass emanating from the huge oil spill in the Gulf of Mexico. As such, it has agreed to pay $4.5 billion in fines, which is money that it must raise by selling assets. Such pressures mean that it will ditch those deals that are producing less value for the company, which include both wind and solar farms.

Other oil companies such as ExxonMobil and Chevron are not under the same stresses. But each has said that budding ideas that include using algae and ethanol for transportation fuel remain costly and distant.

ChevronCorp., meantime, has stakes in geothermal. The company says that it is still committed to generating more renewables at scale, without subsidies. But it adds that getting all green projects to scale is hard and that mandating their use before the technologies are ready will only increase costs.

Calculated Risks

Large corporations have traditionally delved into related areas that are just beyond their areas of expertise. It’s reasonable if they have ample cash. Some companies invest in early stage development whereas others join in later. Their stakes can range from being small shareholders to holding majority interests.

In the 1990s, utilities took on such roles mostly by creating venture capital arms. The idea was to unlock shareholder value and to appeal to those seeking more than steady dividend payments. At first, some of the ideas took off. But when the American economy nosedived in 2001, many of those enterprises fell flat.

Montana Power, for example, had been a traditional utility that converted to a telecom called TouchAmerica. At first, the transition was a huge success -- until the telecom industry hit the skids, forcing TouchAmerica to file for bankruptcy in 2003. Now those valuable utility assets have been sold off.

By contrast, Big Oil’s green energy forays are calculated bets that are also good PR. ExxonMobil’s Chief Executive Rex Tillerson has said that his company is allocating capital to develop alternative fuels. Case in point: Exxon’s $600 million pledge to Synthetic Genomics, which focuses on advancing algae. But even Tillerson is admitting that bringing the idea to market is proving to be a major undertaking.

“There is no significant alternative to oil in coming decades and ExxonMobil will continue to make oil and natural gas its primary products," says Tillerson, at an industry conference. “The scale advantages of oil and natural gas across a broad array of applications provide economic value unmatched by any alternative.”

Big Oil won’t hit the gas but it will still go green. French Company Total Gas & Power, for example, bought a 60 percent stake in SunPower for a $1.38 billion two years ago. Total says that it wants to advance its research and development efforts.

Public funding, meanwhile, is simultaneously occuring. To that end, President Obama has some powerful voices in his corner, namely Microsoft Chair Bill Gates, who says that the “underfunding” of clean technologies is “delaying progress.”

Green energy mandates at the sate level, furthermore, are ongoing despite the opposition. Such ready-made markets provide assurances to technology creators and to utilities that may be selling that power.

Energy generation is not an all-or-nothing proposition. Oil companies may be rethinking their strategies while others are eyeing those potential green investments. Markets shift and so do the opportunities.


EnergyBiz Insider has been awarded the Gold for Original Web Commentary presented by the American Society of Business Press Editors. The column is also the Winner of the 2011 Online Column category awarded by Media Industry News, MIN. Ken Silverstein has been honored as one of MIN’s Most Intriguing People in Media.

Twitter: @Ken_Silverstein

energybizinsider@energycentral.com

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